at’s the question and type of messaging Deconstructed is exploring this week with Anat Shenker-Osorio, the founder of ASO Communications and host of the podcast “Words to Win By.” Grim and Shenker-Osorio discuss why certain messages do well and others fail, why reframing the debate is essential, and how to craft messages that resonate and win. They also revisit Grim’s recent conversation with political strategist Dmitri Mehlhorn and unpack why messaging that gravitates toward the right and center is not effective.

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Why is “fund the police” a losing message for Democrats? That’s the question and type of messaging Deconstructed is exploring this week with Anat Shenker-Osorio, the founder of ASO Communications and host of the podcast “Words to Win By.” Grim and Shenker-Osorio discuss why certain messages do well and others fail, why reframing the debate is essential, and how to craft messages that resonate and win. They also revisit Grim’s recent conversation with political strategist Dmitri Mehlhorn and unpack why messaging that gravitates toward the right and center is not effective.

If you’d like to support our work, go to theintercept.com/give, where your donation, no matter what the amount, makes a real difference.

And if you haven’t already, please subscribe to the show so you can hear it every week. And please go and leave us a rati