1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? So that's why January and the J months have this bad rep because they're transition months.

3:53.7 You see really weird activity in January. So you don't want to start your year off that like that. You want to know that January is an extension of the year before.

4:45.2 If December 5th, December 6th, you're like, wow, I have extra money in my bank account. I should buy inventory for spring, for winter, whenever. No, don't do that.

5:07.2 Make sure you're selling down your inventory for the end of the year. You're getting prepped for January to be a bit of a hibernation period for your business.

5:12.6 Do not think the world is ending because the first two weeks of January are slow.

5:34.2 And these first two, three, four weeks in January in the new year to get grounded in what your plan is for the next year.

5:51.1 Number one is You could right now in December, in November, start to offer coupons that are valid only in January and February.

5:04.4 We should be learning from the big people and implementing it in our store.

7:03.3 Remind people all during January. Don't think you emailed them once and they're going to remember.

8:23.7 Too many people are going into January being like, I got to sell, I got to sell. And they're still on that November, December sort of rocket ship that we've been on.

8:46.8 In terms of your marketing plan for January. Okay. Do the discounting, but also think about other events you could host.

9:15 The big thing that I want you to remember with your assortment during January is it's going to be a funny mix.

9:46 You want to have new arrivals by like at least January 15th, even if it's some Valentine's Day stuff, some Galentine's Day stuff, or it's truly like a new assortment of a small collection that are in spring colors.

11:03.2 That burst into spring is what makes you sales. That's what gets people to notice that you even have new merchandise, that visually you're making an impact through color, print, and pattern.

11:49.1 January is going to be a transition month. It's going to be a slowdown month. Don't put pressure and expectations on your business that you don't need to take a break. Send some fun coupons out, maybe bring in some heart things and lavender things.

11:55.1 Allow yourself to enjoy the break that January can give you.

Resources:

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