1:28.3: It's going to cost you some money, obviously, to have a point-of-sale system, meaning you need somewhere to sell it and accept credit cards.

2:13.8: If you're going to start a boutique, uh, whether it's home decor, gifts, children's, women's, men's, you've got to think about what are the things that people buy most often? What are the categories that they're buying?

3:55.7: Now people always say like, Oh, I should have something for everyone. No, you should have. Lots of things for one person or maybe two people that are kind of similar. That's the way to go.

4:40.8: You can't just sell graphic tees. I'm sorry. You can't just sell Stanley Cup dupes. I'm sorry. You can't just sell a bunch of junk and think you're going to make money. It doesn't work like that anymore. And if you think that, then you're on the wrong channel.

5:31.8: You've got to start somewhere. And the more focused you can be, and I hope that's what I'm getting across to you now, but the more focused you can be, the more successful you're going to be.

5:53.1: Having cash on hand is your greatest superpower when you're starting any business but especially an inventory-based business like a boutique.

7:07.3: As long as you're figuring out how you can work it into your cost, I think free shipping is a great way to go. That said, you don't have to.

7:44.0: People always ask me, can I use stock photos, Emily? Yes. The answer is yes, you can. Do I suggest it? No. Don't do it.

8:23.2: Now, it could take a tripod, it could take a friend, it could take a spouse, it could take a child, but please model your own stuff. Be in your clothing, be in your outfits. If you can't do that, at least do a flat layer, and put it on a mannequin, but have the photos be yours.

9:47.6: You want to have a real active website with a real-life human behind it. That is the way to be successful. That is the way to stand out and stock photos don't get you there.

10:57.0: Put yourself in the game so that people know that you are a boutique business and show up for yourself if you're going to have a boutique business.

Resources:

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