SUMMARY:

In this episode of The Coffee Experts Club, the team welcomes back Jonathan Maiers to dive into the challenges and unexpected opportunities that arise when expanding a coffee business. Jonathan shares his journey of opening a second location for his coffee shop in Great Falls, Montana—a decision that came about quite unexpectedly. He explains how he stumbled upon a vacant drive-thru space attached to a gas station, a serendipitous find that transformed into a fully operational coffee location in just three months.

Jonathan discusses the unique logistics and creative problem-solving involved in turning this unconventional space into a profitable venture. He touches on the importance of thinking outside the box, especially when it comes to growth and expansion. The episode delves into the nitty-gritty of navigating local regulations, negotiating leases, and adapting to customer flow in a shared business space. The conversation also explores broader themes of strategic pivoting, taking calculated risks, and leveraging community relationships to drive traffic and build a brand.

Listeners will gain insights into the benefits and drawbacks of unconventional locations, like being attached to a gas station, and how to manage these spaces for maximum visibility and customer engagement. Jonathan's story is an inspiring testament to the power of agility and resilience in the coffee business, emphasizing the need to stay open to unexpected opportunities that could potentially redefine a brand's growth strategy.

Whether you're a seasoned coffee shop owner or just starting out, this episode offers valuable lessons on how to capitalize on unique business opportunities and navigate the complexities of expansion with confidence.

Minute by Minute:

0:00 introduction + grease traps and septic backups

4:55 The juking and pivoting of opening a new location

12:21 Move aside $2 day, we’re doing FREE

17:21 The things that come along with the building itself

23:40 Franchising with the right people