In this conversation, Chain Assembly and Marielle discuss various aspects of running Kickstarter campaigns. They talk about cross-promotion, Kickstarter exclusives, stretch goals, add-ons, bulk printing, and selling leftover products. They also explore the benefits of the Kickstarter platform, including the joy of backer communication. Overall, the conversation provides insights into the strategies and considerations involved in running successful Kickstarter campaigns. In this part of the conversation, Mariëlle and Chain Assembly discuss the use of BackerKit and Pledge Manager for crowdfunding campaigns. They also explore the benefits of BackerKit Launch and the challenges of generating foot traffic on BackerKit Crowdfunding. They touch on the competition between BackerKit and Kickstarter, as well as the need for improvements in Kickstarter's backend. Mariëlle shares her promotion strategies, including newsletters, Instagram, and referral links. They also discuss the importance of educating potential backers about Kickstarter. Finally, they talk about managing multiple platforms, such as YouTube, blogs, and podcasts. In this conversation, Mariëlle and Chain Assembly discuss advertising on podcasts, using domains for advertising, choosing social media platforms, consolidating marketing efforts, neglecting newsletters, experimenting with social media platforms, creating multiple products, judging one-product creators, constantly creating, and the Listen to Your Heart Tarot Challenge.

Listen to Your Heart
Tarot for Creatives Expanded Anniversary Edition
https://mswordsmith.nl/
Music by Old Romans: https://www.instagram.com/old_romans

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