My guest today is Corey Kupfer. Corey is an attorney that deals with mostly high-level business law, mergers, acquisitions, deal-making, and all that good stuff. But he’s also a highly sought-after and well-recognized content creator in the area of deal-making, has authored a book, and is the host of the very popular DealQuest Podcast. We have a broad discussion today about how he entered the practice of law, how he built his business, and about one of his passion projects - bringing diversity into the legal, entrepreneurial, and business development spaces. To Corey, diversity is more than just a buzzword, it is something that he lives fully and completely every day. I hope you enjoy it.

In this episode, Neil and Corey discuss:

Looking at negotiations as the start of a relationship.
AI in the legal industry.
Creating authority with content and authority marketing.
Living authentically and the business case for diversity.

Key Takeaways:

There are always deals that are happening, they are just going to be different during a recession or other hard times.
It takes a conscious effort and plan to expose yourself to different groups, get comfortable in circles not of your own, and to put yourself out there.
You will make mistakes. Continue to learn, continue to grow, and learn to apologize when you are in the wrong.
If you are writing a book, make sure you aren’t writing an article with 150 extra pages. Write your book with the intention of sharing the information you don’t want to take with you to the grave that can help better serve your audience.

"It takes more than an openness, it takes a conscious effort and plan to get yourself out there and expose yourself more to different groups, learn cultures, get comfortable, and build trust. The best way that we grow our businesses is that we build trust and more and more people who feel comfortable with us will give us business in return." — Corey Kupfer

Get in touch with Corey Kupfer:

Website: https://www.coreykupfer.com/

Website: https://www.kupferlaw.com/

Book: https://www.coreykupfer.com/the-book

DealQuest Podcast: https://www.coreykupfer.com/podcast

Twitter: https://twitter.com/coreykupfer

Facebook: https://www.facebook.com/CoreyKupfer/

LinkedIn: https://www.linkedin.com/in/coreykupfer/

Instagram: https://www.instagram.com/coreykupfer/

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