Today, my guest is Elizabeth Franklin-Best. Elizabeth is an attorney in Columbia, South Carolina, who focuses pretty much exclusively on appellate work. In this episode, you're going to hear how ignorant I am part of appellate work, and Elizabeth is going to help educate me first, and, hopefully, you as well as to what this involves and how an appellate practice focuses primarily on federal appeals, as well as some state appeals there in South Carolina where she lives. We also talk about how that differs from a solo or small firm practice in other areas of law, the marketing paradigm, and the approach to business development for something like an appellate practice.

In this episode, Neil and Elizabeth discuss:

Creating the law firm you want to work at.
What the appeal process can look like for those convicted of crimes.
Marketing in different areas of law.
Closing the education gap for clients.
Utilizing the full functionality of your law firm software.

Key Takeaways:

There are a number of things that people can do on the backend of conviction that people can do to try and get their convictions reversed. This is a side of the law that a lot of people, including lawyers, just don’t know as well.
You have the right to appeal, but you do not have the right to win the appeal nor do you have the right to appeal forever.
You have to market to your clients where they are. If they are incarcerated that is different than if they are still free.
There is a flexibility to working remotely that working solely in an office doesn’t allow. Appellate law lends itself well to remote work as much of it is research and writing.

"We believe in radical transparency when it comes to legal fees. In my experience, that has been a real source of frustration for clients and their families in other environments." — Elizabeth Franklin-Best

Get in touch with Elizabeth Franklin-Best:

Website: https://elizabethfranklinbest.com/

Phone: 803-445-1333

Twitter: https://twitter.com/eafb71

Facebook: https://www.facebook.com/ElizabethFranklinBestPC

LinkedIn: https://www.linkedin.com/company/elizabeth-franklin-best-p-c/

LinkedIn: https://www.linkedin.com/in/elizabeth-franklin-best-5b6b2788/

Instagram: https://www.instagram.com/elizabethfranklinbest/

Thank you to our sponsors!

Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829

The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at