In this episode, Amy and James talk about small design tweaks that you can make that will make a big difference. These recommendations are helpful if you're looking for basic principles and guidelines to take your site to the next level.

Sponsors

Vercel

Vercel combines the best developer experience with an obsessive focus on end-user performance. Their platform enables frontend teams to do their best work. It is the best place to deploy any frontend app. Start by deploying with zero configuration to their global edge network. Scale dynamically to millions of pages without breaking a sweat.

For more information, visit Vercel.com

ZEAL is hiring!

ZEAL is a computer software agency that delivers “the world’s most zealous” and custom solutions. The company plans and develops web and mobile applications that consistently help clients draw in customers, foster engagement, scale technologies, and ensure delivery.

ZEAL believes that a business is “only as strong as” its team and cares about culture, values, a transparent process, leveling up, giving back, and providing excellent equipment. The company has staffers distributed throughout the United States, and as it continues to grow, ZEAL looks for collaborative, object-oriented, and organized individuals to apply for open roles.

For more information visit softwareresidency.com/careers

DatoCMS

DatoCMS is a complete and performant headless CMS built to offer the best developer experience and user-friendliness in the market. It features a rich, CDN-powered GraphQL API (with real-time updates!), a super-flexible way to handle dynamic layouts and structured content, and best-in-class image/video support, with progressive/LQIP image loading out-of-the-box."

For more information, visit datocms.com

Show Notes

0:00 Introduction
3:13 Applying Design Principles
- Episode 5 - How Do you Start a New Design Project?
- Episode 10 - Design Fundamentals (Part 1)
- Episode 11 - Design Fundamentals (Part 2)
3:41 Alignment
- Working from a 12 column grid
4:55 Align Text Left
5:46 Sponsor: Vercel
6:54 Proximity - Items that are closer together, your eye will group together
9:00 Hierarchy
10:37 Drop Shadows
12:34 Typography
- Il1 Test
17:20 Sponsor: DatoCMS
18:14 x-height should be used to determine line-height
18:41 Long Form Copy - Use 20px
18:50 Line Length - Use 45 - 75 characters in a line, 66 characters is the sweet spot
20:47 Smaller the font size, the more line-height you need
21:27 Fibonacci Sequence - 14, 20, 34, 54, 88
24:02 Copy Style
- Design For Scanners
- Start your messages with the goal first, not the action:
  Example: Drag a song to your "Awesome Tunes" folder to add it to your playlist
  Versus: Add a song to your playlist by dragging it to the "Awesome Tunes" folder
26:01 Consistency
26:29 Spacing
- White Space
- 4pt and 8pt
27:46 Color
- Coolors.co
- Tint - Color mixed with white
- Shade - Color mixed with black
- Tone - Color mixed with Gray
29:48 Sponsor - ZEAL
31:19 Mobile
- Thumbs need at least a 48 x 48 target area
- Put things near the bottom of the screen
32:20 Lean into Stereotypes
33:40 Don't rely on color alone to convey messages
- For example, a red outline around the input — some users are color blind
- When the page is loading, help the user know what's happening
- Empty or blank states should be well designed - guide the user to the next action
34:35 Picks and Plugs
35:25 Amy's Pick - FigJam
36:12 Amy's Plug - Advent of CSS
36:40 James's Pick - MagSafe Charger
37:50 James's Plug - Advent to JavaScript