“People just want to hear the truth and just want to be talked to as humans by brands.”

In this episode of The Inner Chief podcast, I speak to the CEO of Havas Red Australia, Shane Russell, on how to avoid PR disasters through campaigns that build your company brand and customer engagement, and the ever-changing media landscape.

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Shane is Chief Executive Officer of Havas Red Australia, which merges best-in-class PR, social media, influencer and experiential storytelling, with content at the heart.

In a 20+ year PR career that has spanned both Australia and the United States, Shane has a track record for leading high-growth teams and brands that aren’t afraid of taking creative risks.

Through specialised practice areas, Havas Red represents world-class brands across health and wellness, corporate, technology, automotive, travel, and more.

For a decade prior to joining Havas Red, Shane served as Executive Vice President at New York-based 5W Public Relations, helping it become one of the largest independent firms in America.

In this episode we talk about:

✅ His early years in the PR world and how he strived to be a person of value with some incredibly famous individuals

✅ Taking the plunge by selling everything and moving to New York

✅ How not to stuff up a PR campaign while still standing for causes that are important to you, and

✅ The rapid pace of change in the media world and how to keep adapting.

Deal hope,

Greg

Connecting with Shane Russell

You can connect with Shane via LinkedIn.

Books and resources

Red Sky Predictions 2024 - by Havas Red
Shoe Dog - by Phil Knight

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