“The big online course providers have got about a 5 to 9% completion rate. Attention spans are really low. No-one's got 20 minutes for a course anymore, but they've probably got 20 seconds.”

In this episode of The Inner Chief podcast, I speak to Mark John, Founder & CEO of frntlne, on partnering with the world’s top performers and business people, what a leader’s natural state is, and feeling lucky every day.

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Mark is the CEO of frntlne, an edutech business he founded in 2021 that makes it easy to train frontline staff across a variety of industries, with engaging and memorable TikTok-style content.

frntlne boasts a number of high-profile global and multinational retail and consumer clients including Coles, L’Oreal, P&G, Swisse and Mumm Champagne.

In May 2023, Mark was successful in securing a consortium of strategic investors, closing a AU$4.6million seed funding round. He has also established an impressive advisory board, including professor Dr Mathew Knowles PhD, who is the architect behind the careers of his daughters Beyoncé and Solange, as well as supergroup Destiny's Child.

Mark, who was born in Singapore, has had careers in entertainment, retail and video technology and now calls country Victoria home.

In this episode we talk about:

✅ How he has delivered value to global music superstars

✅ How he has built partnerships that create sustained value for all involved

✅ His fascinating career path and early life and how he came to be at the helm of an edtech company

✅ What he means by a leader being in their natural state, and

✅ Unlocking your inner creative and why he feels lucky every day.

Connecting with Mark John

You can connect with Mark via LinkedIn.

Books and resources

Elon Musk - by Walter Isaacson
My Life in Full: Work, Family and Our Future - by Indra Nooyi

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