Today, my guest is Kirk Simoneau. Kirk is an attorney up in New Hampshire, and is this fascinating story of how he went from law school to a fairly sizable firm and within a very short period of time, became the managing partner at a very young age for a venerable firm that had been around for a long time. And it's a really interesting story that then segues to the creation of his own solo practice, Red Sneaker Law. And there's some really interesting stories about how Red Sneaker Law came to be about and how he has positioned himself and branded himself in a very unique way.

In this episode, Neil and Kirk discuss:

Making yourself invaluable (without being asked).
Creating your firm to serve the people and connect with the average person.
Taking a different approach to branding your law practice.
Standing out and holding firm to your brand and succeeding in your solo firm.

Key Takeaways:

The reality of the law and the books of the law are two entirely separate things, especially if you have a trial practice.
Your story is unique to you and to your practice. Own it.
Find the efficiencies in your day by figuring out your ebb and flow and making it work to the best of your ability.
If you want to be successful, you don’t chase - you hunt.

"The number one key to what makes my practice work is the way I schedule my day. I'm super, super regimented about what I do, when I do it, how I batch activities and things like that." — Kirk Simoneau

Get in touch with Kirk Simoneau

Website: https://redsneakerlaw.com/

LinkedIn: https://www.linkedin.com/in/kirk-simoneau-a19a0912/

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Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

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