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Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up Solapreneurs

Speaker 2 (00:42):

Taylor Armstrong. Here we are back with another great week, another awesome week of content for the podcast. So before we get into the show today, you are going to learn how to recruit more quality reps, how to stop losing reps. And we're going a little, get a little podcast preview for the week. What else do we have coming up here? So before we dive into that, I wanted to have a rather ask a special request. We are at 96 reviews on iTunes, on podcasts. And my goal is I want to get to a hundred reviews. So if you could please do me a favor, we need four more, who are my four players that are, that are going to come in clutch. I need four superstars to go and leave me an awesome review. And then we're done no more reviews after that. I'm just kidding.

Speaker 2 (01:36):

You can be number one oh one if you want, but I would really appreciate it. If you could go leave a review and let's get to a hundred reviews, let's change some lives and then also share the podcast. If it has helped you so special request, please do me a favor, help me out. Yeah, but besides that, we've got a great week of content here at Solarpreneur. Today, we're going to be talking a little bit about recruiting. Some things you can do to improve on that and actually really kind of the focus of the week because our special guests we have coming on later in the week is River Skinner. You may have seen him. He's big on Instagram. He's got a podcast and we've got them coming up later this week on the show. So I'm stoked to have him. Um, and he actually spoke at door to door Fest in Dallas, that I was at a few weeks back at the time of this recording, he had dropped some serious value on us and shared some ways that we can recruit shared some things that he does, um, have helped him win awards for being top recruiter.

Speaker 2 (02:41):

Um, recruit a team of, I think he had 75 reps at one point huge teams. So he has some serious secrets he's going to share with us. You don't want to miss out on the next one. So today I'm going to kind of give an update on a few things that happened on the recruiting front here in my office, in San Diego, and then just kind of preview a few things. Give my thoughts on a few things that actually River spoke at the events and hopefully get you excited to go hear what the next episode brings. So let's get into it. Um, this week on the recruiting front, I had sort of a loss good and bad. Um, so the bad news is we lost one of our top dudes to another team, but the good news is he is still on, um, in our office.

Speaker 2 (03:30):

He's just on the north team. Um, so what happened was, um, he he'd been working with us for awhile. He might listen to this. So hopefully me saying this will get them to come back and join our team again. But he'd been working with us for a while, was doing good, having some successes, we got them trained up. Um, but we have, um, he did live more in the Northern area. So he'd started hanging out with guys from the north team, which is fine. Well, yeah, we're in San Diego, we got north NSL team. Um, it's more just the names of the team. We've got guys living in all parts of San Diego, but he started spending time going to the gym with the enemy. Just kidding. They're not enemies, but hard or north part of the team, a few guys, he was going to the gym with them, spending more time with them.

Speaker 2 (04:24):

And um, then he approached me actually last week and he said, Taylor, um, Hey man, I appreciate all you've done. Um, yeah, I love the training I've gotten from you. But, um, I just feel like partly because of area and then partly, um, because I've been spending a lot, a lot of time with the Northern guys and they've been coming to some of my closes, things like that. Um, I just feel like it makes more sense to me to go on the north team. I want to hop on their team and um, their closing style. I really like, it's been vibing with me and that's what I wanna do. So I'm like, all right. Um, yeah, I mean, it's the same team at the end of the day, so yeah, you can do whatever. And I was a little bitter about it, all knit, um, tried to be cool, but I was a little bitter.

Speaker 2 (05:14):

I was like inside. I was like, what the heck? We've trained. You, we've helped you get some successes. Why you want him to go on the other team? And I got to thinking about why did he actually want to join the team? Is he just saying like, is actually because of what he said or why they want to? And I know partly it's because of the reasons he told me, but at the end of the day, I started thinking and I'm like, man, if I would have provided them more value by what I helped him have more success. Um, and he saw that I was the reason he was getting success. Um, my training was delivering more value than anything else. There's no way you would've switched. There's no way. Cause if we can help guys achieve level of levels of success that they haven't seen before, then they're not going to leave.

Speaker 2 (06:04):

If we can help them feel like family, help them feel part of something bigger than themselves, they're not going to leave. So that's a mistake I made is I failed to give him enough value. I failed to make him, um, feel like family and he wanted to go to the other team. And part of it was because he's good friends with these other guys. I mean, he's going to the gym with him. Um, I actually lost another recruiting battle. Um, a few months back, I was trying to get my, uh, I guess you call my cousin-in-law. I don't know my cousin's husband. He was trying to decide between pest and solar. And um, I'm like, bro, you gotta come do solar. Anyone that knows anything knows solar is where the money is that it's where people want to be. We got people switching from pests all the time.

Speaker 2 (06:55):

That's what I, I came from. And um, when I was talking to him and he's like, yeah, Taylor, that makes sense. Um, he agreed that he could make a lot of money. There's more potential to make bigger money. Um, but then he left and at the end of the day it's cause he had like four or five buddies selling pest control. That's a big factor too. Sorry to get off on a little tangent there. But if you can help guys just, um, feel like they're part of a family, become their friends and get that environment. Then it's very unlikely that they're going to leave. So I think that's a huge thing that people forget about. Okay. And so speaking of those things, I want to go over three, just points that I feel will help, help you. Number one, recruit more and then help you.

Speaker 2 (07:42):

Number two, retain the, the guys you do recruit. And some of these are going off of what River shared in his, um, in his presentation at the event. So you'll hear a little bit more of these in depth, um, on the next episode too, but I've got three points. Okay. And I want to get into them here. So number one is add value and focus on becoming a better leader. Hey, so River talked about this. How, if you can focus on becoming a great leader, first focus on becoming a great performer, then you're going to naturally bring in quality recruits. And he talked about the reticular activating system, which if you guys aren't familiar with that, that's basically the part of your brain that, um, recognizes things. So for example, um, probably a lot of people have heard when you're going to buy a specific car, a Tesla or something.

Speaker 2 (08:37):

You start noticing all the Teslas. A recent example for me is I started doing this, um, program 75 hard, which a lot of you have probably heard of. And right when I started doing it, I suddenly, I started seeing way more people around me doing the same challenge on social media guys. I never recognized, um, their posts. Um, I started seeing 75 heart everywhere. And so what does that have to do with recruiting? If you can focus on becoming a better leader, then you're going to start district and I, as leaders, you're going to start to recognize those traits. If you're developing those leadership qualities, those leadership traits within yourself, you're going to start to recognize those and other potential recruits. You see, Hey, and so how can you do, how can you, um, become a better leader? Well, that's um, yeah, that's a topic for another episode, but you know, focus on reading leadership books, um, focusing, focus on improving yourself, um, yeah.

Speaker 2 (09:42):

Practice leadership in other, um, and other things you do. Um, guys go to church guys, go to, um, different classes, things like that. How can you be the leader in those settings? That's one way you can do it. Okay. But example that River gave, um, two that can directly correlate to your recruiting is just cheer other people on, Hey, Rivers being on this, he would go and, or he'd still does all the time on social media. He'll add people on Facebook, Instagram, people that are in the industry, different companies, all that and cheer on their wins. This is something that I started doing when River talked about this. I mean, add me at other people in the industry. Um, guys are posting when they're closing deals, Hey, 12 kilowatt system closed today. And naturally I want to be like, dang, I wish I could have closed that a big deal, but try to change that attitude, change it from the jealousy and cheer those people aren't on, Hey, you're going to gain more respect.

Speaker 2 (10:45):

And that's one way to also practice your leadership skills here. The second point that's very important River also talked about in his presentation is be vulnerable, practice being vulnerable. And it's something that I do. That's why I share my losses too. In the podcast, you guys know, I make a lot of mistakes trying to improve every day, but it's important. Share your losses too. What things do you need to work on? And you see a lot of guys on social media that make this mistake. They're all about posting the pictures in the lamb bows, posting them with the gold chains, with the money flying up in the air, all that stuff. If that's all you're posting, then you're yeah. You're missing a huge opportunity in attracting those people that want to see your faults, your weaknesses too. People love hearing the juicy details. People love hearing what your failures failures are.

Speaker 2 (11:41):

And I know that because when I've shared my failures, guess what? It gets way more comments, way more people dm'ing me, shoot me comments. Then if I post my successes, believe it or not. In fact, I've had just this last week, I had two or three calls with guys. It's, I'm wanting to hear about some of the programs. We have a sole solciety, shameless plug. If you want to go check it out. But some programs and guys that wanted to potentially come work with us in San Diego, they hit me up. And that was, um, probably the biggest compliments I received. So appreciate those guys that I talked to. And um, yeah, they just said, Hey, I like how you share your losses. I like how you share everything that's going on. Um, it makes me feel like I can trust you a lot more than these guys that are just posts and closing deal after deal.

Speaker 2 (12:33):

Um, nothing never going wrong. And that's the other thing, establishes trust. Cause we all know guys that are just flashing their Lambo is flip, flashing their wins all the time. They've got losses to Hey, but if, if they can share it, then we're going to trust them. We're naturally an example. This is, um, I'm big in the click funnels. That's kind of a marketing community. Um, but a lady that had spoken at several of these ClickFunnels events that I went to her name's Natalie Hodson and what she did, she sold, I think it was 4 million of a $37 product online, which is insane bonkers. And the way she did it is she basically posted a video of her peeing, your pants, like after a workout or like mid workout and her kind of hook for it was, Hey I'm um, I recently gave birth. Um, and you can see here, I actually just peed my pants during this workout.

Speaker 2 (13:36):

And so I've compiled a product to help you. So you don't pee your pants for all the pregnant mothers or people that recently gave birth. And everyone just bought this $37. It was like an eBook or something. Everyone bought it. She had self herself herself. And it was just because she had like her message. She had her message of vulnerability. So think of ways you can do that as you're recruiting. How can you share the losses any next time? You're in an interview next time you're talking to someone about the job, be real with them, share your losses, share things that, um, that maybe they don't want to hear. Okay. Cause if you can be real with them, that's how we're going to establish that trust. Hey, and then the last point is do something that makes you stand out is another thing that River talked about is he went and he closed nine deals in a day.

Speaker 2 (14:29):

Some you might've seen him. Um, he documented it. He set up all these deals on a Saturday, he was working from 7:00 AM to 11:00 PM and he had just backed back, back to back deal after deal. And he ended up closing. I mean, his goal was like 12 or something out of the day, but you close nine, which is incredible. And um, yeah, he told us that when he did that and when he compost that fee, um, he looked at like his post stats and he was getting like, I think triple or quadruple the views they normally got on just like his regular posts he was making because he did something incredible. He did something great. Okay. So for those that are trained, you attract recruits or especially, you know, use social media to recruit and get people wanting to come join your organization. Think what can you do?

Speaker 2 (15:21):

That's going to blow some people's nines. Hey, can you go close nine deals in a day? And it doesn't have to be incredible as that, but maybe it's, I don't know, doing like a cold bath challenge. Okay. Earl Kapule one of our guests. He does these cold bath challenge where he goes and jumps in ice baths for five minutes. Um, maybe it's um, I dunno, talking to 50 homeowners in a day, maybe it's knocking from 9:00 AM to 9:00 PM in a day. All these things are, I mean, just something that most people aren't doing, what can you do to turn some heads? And if you start thinking that way, how can you, or, um, you will be able to attract some attention and you will be able to, um, get people, you know, hitting you up and saying, Hey, what do you got going? How you pulling this off?

Speaker 2 (16:14):

Okay. So that's the flip side of it be vulnerable, but then also think of things you can do to, um, to really, you know, turn some heads, get some eyeballs, think of some big accomplishment, some feet you can do. Hey, so that's the tips. And again, you'll hear more about these things when we get into river's episode. So don't miss out. That's coming up here in a few days. So hop on that one, but let me know what you thought of this. Let me know. Um, if you guys appreciate the content like this and we will see you on the next one, don't forget. Please hit me up with four more reviews. If you wouldn't mind five ads and value. Hey, thanks again for being on a loyal listener of the show. And we'll see you guys on the next episode.

Speaker 3 (17:01):

Hey Solarpreneurs. Quick question. What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs, and learn from their experience and wisdom in less than 20 minutes a day. For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level. That's why I want to make a truly special announcement about the new solar learning community, exclusively for solar professionals to learn, compete, and win with the top performers in the industry. And it's called Solciety. This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors who want to give back to this community and to help you or your team to be held accountable by the industry's brightest minds. For, are you ready for it? Less than $3 and 45 cents a day currently society's closed the public and membership is by invitation only, but Solarpreneurs can go to society.co to learn more and have the option to join a wait list. When a membership becomes available in your area. Again, this is exclusively for Solarpreneur listeners. So be sure to go to www.solciety.co to join the waitlist and learn more now. Thanks again for listening. We'll catch you again in the next episode.

The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.