In episode #2885 of Side Hustle School, Chris Guillebeau provides strategies for increasing the perceived value of digital products, responding to a query from Wesley in Wisconsin. Key approaches discussed include establishing a professional branded experience with cohesive design, offering product bundles that include exclusive content, and integrating multimedia elements like video tutorials. Additionally, leveraging personalized features and showcasing customer testimonials are essential for enhancing the product's appeal and ultimately boosting sales.