Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development.

Segment development can be a complicated process and hinges on many factors:

There are 4 main elements to consider.
Is the show designer focused or sourced apparel?
Additional key determinants.

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As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

History of fashion shows
Types of fashion shows
Roles within the production
Theme development
Hosting a model call
Models and merchandising
How to develop segments
Stage coordination
Promotions
Logistics

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If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

Video and audio modules
Project management framework
Propriety documents for management in all areas
Signature model call framework
An outline for creating your Fashion Show Bible
Media kit framework
Real examples from my productions
Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

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You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

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