Adam Arkfeld is the CEO of Prevail Legal Marketing, a pay-per-click legal marketing agency with a very different approach to the process of PPC marketing. Under their model, they take on all of the risks and only make money based on the ad’s performance. Their 10-step marketing plan for attorney marketing is spot on and is going to work for many people. He talks about using marketing to scale your business, how to analyze the success of your marketing campaigns, and the process you’ll go through as you work with someone on your marketing.

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