Meet Adrian Tobin, the Founder and Chief Design Officer of Kinlab.

If you haven't heard of Kinlab, they're a Sports Innovation Agency that Makes Sport Better through research, Human-Centred Design, and storytelling.

Their work includes some absolutely epic projects like ‘creating a fan experience strategy for the 2023 Australian Grand Prix’ and after a drop in participation, working with Cricket Australia to 'transform the grassroots cricket experience’.

In this episode, we dive deep into discovering your purpose and how to design the career of your dreams with Adrian as your consultant!

If you love left-field thinking and want to hear the approaches of one of the best minds in the industry applied to career development, listen in to collect Adrian's step by step approach.

We absolutely love this chat. Adrian is a fascinating and curious guy who will make you to think deeply about your career.

It's a long one, but we think you’ll find it well worth your time.

In this episode we cover:

(0:00) - Introduction

(1:30) - Community update

(12:44) - Welcome Adrian

(13:26) - Human-Centred Design at work within a cricket team

(29:06) - What is Human-Centred Design?

(41:08) - Adrian's career journey and why he took a 6-month break to surf and read

(49:46) - Intro to ikigai and how Adrian applied it to his life

(1:02:08) - Applying Human-Centred Design to your career

(1:15:47) - How Adrian started creating surf clubs around the world

(1:22:37) - How to be a better storyteller in interviews

(1:28:27) - How Adrian designs his week

(1:42:46) - How Kinlab hired their new CEO, Arthur Gillion

(1:46:55) - The lasting impact he wants to have on the sports industry

(1:53:03) - #ASKSPORTSGRAD

Additional episodes you may enjoy:

#85 - Jay Lee (NBA) - How to Relentlessly Improve the Best Digital Products in the World (Part 1)

#87 - Jay Lee (NBA) - How to Relentlessly Improve the Best Digital Products in the World (Part 2)

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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au

Thanks for listening! You’re all legends.

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