Hey everyone, and welcome back to Influencer Insider, the podcast where we break down the highs, the lows, and the in-betweens of social media stardom. I’m your host, Sophia, and today’s topic is one that every influencer, creator, and public figure needs to have in their back pocket. We’re diving into something that can make or break your career: handling public relations crises.

In this episode I invite you to experience both the energy and the super smart branding knowledge of Jovana Raskovic! Jovana is a "Brand Expansion Alchemist" and Co-owner of JS Global PR. She is truly a global expert, having worked with both American and European companies and audiences. We'll talk about: Jovana's Journey from Creative to Marketing CEO The Power of PR: Breaking into the Big Boy League Understanding Audience Feelings in Marketing and PR Multimedia Marketing Priority: Magazines, Billboards, Podcasts Sailing Escape example: selling the experience. Find Jovana at: LinkedIn: ⁠https://www.linkedin.com/in/jovana-raskovic-140393214/⁠ Thank you for listening, and stay abundant! Chris

In this episode, I interview Anya Meyerowitz, a magazine & newspaper journalist, about becoming wildly visible by leveraging PR as a business owner. Anya shares some incredibly actionable tips around how to increase your chances of getting featured in the press. Anya works with female-owned, service-based businesses to help them become wildly visible and hit their “OMG, I made it!” goals using PR. She writes, edits and creates strategies for publications including: Red, Glamour, The Telegraph, Tatler, The Independent, Harper's Bazaar, Conde Nast Traveller, London Evening Standard, Stylist, Mail on Sunday and a whole host of other media outlets. To find out more about Anya's work, visit her website here: https://www.anyameyerowitz.co.uk And her Instagram here: https://www.instagram.com/anyaprcoach/ And to enquire about 1:1 mentoring with Anna, DM me on Instagram here: https://www.instagram.com/annarumbold.co/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands. Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock 'n' Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.

In this episode of Elevate and Accelerate, Zack discusses how story is the most powerful tool that you have. Whether in business, politics, personal relationships, or life in general, it is woven throughout all of it. Learn how to recognize and harness story at every level.This and more in today's episode of Elevate and Accelerate with Zack Viscomi.Chapters:0:00 - Intro2:00 - The Entrepreneur Mindset3:20 - It's Not What You Make, It's Who You Are7:00 - Story Is Subjective, Neither Good Nor Bad10:30 - Vulnerability Is Key12:10 - Authenticity and Being True To Core Values14:00 - PR and Sharing Your Story15:05 - Closing Remarks and How To Get In Touch.Connect With Zack:LinkedInYouTube

In this episode of Elevate and Accelerate, Zack closes out the Business Trifecta with the third of three elements...Public Relations. Join us today for a look at how understanding validation, reputation, and community can dramatically improve your business. Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.This and more in today's episode of Elevate and Accelerate with Zack Viscomi.Chapters:0:00 - Intro.1:00 - What is PR?3:10 - PR vs. Marketing7:10 - PR vs. Publicity10:30 - The Arc of Understanding How to Use Story13:15 - Dickie V Film Example17:40 - Values Internally and Externally25:10 - How to Utilize Community in Terms of PR30:20 - PR is About More Than Selling31:15 - Closing Remarks and How To Get In Touch.Connect With Zack:LinkedInYouTube

Newhouse School grad student links loneliness due to pandemic, political divisions with health problems, suggests how findings could shape PR public health campaigns.

Journalists and public relations professionals take us on a journey when they tell a story. To be a good storyteller across the media, you have to be able to get close and convey that. In doing so, you’ll connect with the reader in a memorable way. In this episode, we welcomed our friend Tom Zuppa,  PR Practitioner from John Guilfoil Public Relations and former Managing Editor for The Sun of Lowell.  After an attention-grabbing story he shared (that you’ll want to get lost in), he shared his expertise in storytelling, both as a journalist and in public relations.  Curiosity is # 1 as a journalist and effective communications are key. PR is about reputation management and brand awareness so convey the impact and results. Storytelling across the media may not always be easy, but when you focus on character, dramatic arc, and a sense of place, you can make your stories truly transportive.  

"The Content Doctor", Sandra Nomoto is an award-winning content writer and editor for cruelty-free businesses. She also offers a suite of services for authors. Launching her career in the public relations industry, she ran Conscious Public Relations Inc for over a decade. Nomoto authored The Only Public Relations Guide You'll Ever Need in 2019 and Vegan Marketing Success Stories in 2022. On the side of her desk, she co-hosts VEG Networking Canada and writes for several outlets. Connect with Sandra: Instagram Faceook TikTok Twitter Website

We're back with an all-new episode of Elevate and Accelerate! In this episode we going to show you the simple formula for how you can build your own CelebrityExpert Brand. We call it The Business Trifecta–Media, Marketing, and PR. When these three elements of your business are working optimally, you will grow your business faster.The Business Trifecta are three levers of your business that all need to be working together. Like three cylinders in a three-cylinder car, if one of those is not firing well you have a really hard time getting anywhere. The same thing is true for your business. If you are lacking in one of these areas, you will not be able to establish the CelebrityExpert Brand you need to grow your business faster, attract your ideal clients, charge more for your services, and get out of working in your business so you can continue to work on it.Timecodes:0:06 - Introduction and topic of the day1:15 - What is public relations? 5:10 - Paid media and crushing the stigma around it9:01 - A history lesson on PR and how it became a function within business overall14:03 - Rhetoric is used to influence. Plain and simple. 17:58 - The three accelerators within PR21:46 - The greatest impact lies within how you leverage your media content24:50 - More than half of consumers care about companies who have a mission27:53 - When you consistently show up and provide value to customers, they want more32:18 - It's imperative that the Business Trifecta works together for you simultaneously35:40 - Be prepared when the opportunity arises37:38 - Closing remarksConnect With Zack:LinkedInYouTube