in" target="_blank">@ruhlin) is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder of Ruhlin Group, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.

Active loyalty versus passive loyalty.
Why personalization matters.
Why you should be asking "What's the most I can do here?" when investing in relationships rather than "What's the least I can get away with?"
Why the timing of a gift matters.
How to exercise radical generosity and take gift-giving to a whole new level.
And much more...

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John Ruhlin (@ruhlin) is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder of Ruhlin Group, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.