Susan Young joins the podcast to talk about the art of persuasive communication and storytelling, particularly in leadership roles within the AEC industry. We discuss the importance of not only building but reading the room, asking quality questions, and practicing deep listening. The conversation also explores how being fully present and curious can lead to more effective interactions and projects.

Susan underscores the two key traits of superior leaders: confidence and excellent communication skills, emphasizing that these are skills that can be learned and honed. The conversation highlights the role of soft skills in conveying knowledge effectively, stating that it doesn't matter what you know if you can't communicate and articulate it to others.

We further discuss the crucial role of making a strong first impression, owning the fact that you're a media production company via social media and the internet, and understanding the art of the headline to hook your audience. The episode wraps up with a discussion on a people-centric approach to talking about tech and tools in firms, highlighting that we relate most to the human to human (H2H) stories.

To learn more about Susan Young, see the full show notes with links, find more episodes, and find the past guests on the TRXL podcast please visit https://trxl.co

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