We're very excited to have a role model of ours, founder and CEO of Knix Joanna Griffiths, on the podcast! Joanna is a Canadian entrepreneur and launched Knix in 2013. She's honestly revolutionized the industry with her leak proof underwear, and they have now expanded into apparel and to swim. Knix is one of the first brands to ever use real people of all ages and sizes on their website and marketing, and it’s because Joanna truly believes all women should be seen.

In this conversation you’ll learn more about her entrepreneurial journey, how she built the Knix brand with innovation, community and inclusion in mind, challenges she faced, how she handles change and how she balances being a mom and CEO. She is a testament to not living life safe, and is all around super inspirational. It's clear that Joanna cares so much about her brand, her vision, and most importantly the community. No matter where you are in your life, you're going to learn so much from her story.

"We have this mantra at Knix which is safe is risky, and sometimes the riskiest thing in the world is to play it safe. And that's how we feel right now. There are so many different brands, there's so many options. How are we really gonna connect with our customers and make them know that we're different? And to do that we have to take risks." - Joanna Griffiths

What We Talk About:

Pre-party anxiety & excitement
Raeann finding a summer hobby
Kristina’s motherhood journey and transition
What inspired Joanna to start Knix
Creating innovative products for women
Being size and age inclusive in their products & marketing
Challenges she faced while starting Knix
How to overcome mental blocks
Advice for anyone who has a goal they want to go for
The story behind the confidence tour
Seeing customers as community
Highlights of Joanna’s career journey
Being a mom & entrepreneur
How to handle big life changes

"At the core of Knix, we believe that the most aspirational thing in the world is to like yourself and to be comfortable with who you are. And ultimately we're all just in pursuit of that." - Joanna Griffiths

New podcast episodes of Confident Collective drop every Tuesday.

Resources:

Website: knix.com
Instagram: @knix
Instagram: @joannaknix
Follow us on Instagram: @confidentcollective
Follow the Hosts/Founders: @kristinazias & @raeannlangas
Learn more: https://www.theconfidentcollective.com/
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