In this episode, Emma-Lee Jane and Morgana Bevan sit down with email marketing expert Holly Darling to dive deep into the world of email marketing for authors. They use Taylor Swift's strategy as a springboard, analyzing what works and where there’s room for improvement. The conversation highlights the immense power of email marketing in building a loyal fan base and boosting revenue for authors.

Emma, Morgana, and Holly discuss Taylor Swift’s approach, including her heavy reliance on image-only emails and the frequent placement of her emails in the promo tab. They explore missed opportunities in Taylor’s welcome sequence and suggest strategies for making her emails more personalized and engaging. Holly shares her expertise on how authors can leverage email marketing more effectively, from ensuring legal compliance to getting comfortable with sending regular emails.

The discussion also covers the importance of segmentation for improving email deliverability and engagement. Holly offers practical advice for planning email campaigns around book releases, including tips on increasing email frequency as the release date approaches. They also talk about ways to keep readers engaged between releases by sharing exclusive content, character POVs, and bonus stories.

Key Takeaways:

Email marketing is a powerful tool for authors to build a loyal fan base and increase revenue.
Taylor Swift’s email strategy could benefit from less reliance on image-only emails and a more engaging welcome sequence.
Authors can learn from Taylor’s consistent email schedule and her use of short, intriguing subject lines.
Personalization and exclusivity in emails are crucial for driving fan loyalty and engagement.
Ensure legal compliance when collecting and sending emails to protect your brand and audience.
Get comfortable with sending emails regularly to better understand and optimize your email marketing system.
Segmenting your email list is essential for improving deliverability and engagement rates.
Plan your email campaigns strategically, especially as a book release approaches, with more frequent emails leading up to the launch.
Keep readers engaged between releases by offering bonus content, character POVs, or exclusive stories.

Resources Mentioned:

Connect with Holly Darling

Website - https://hollydarlinghq.com/

Facebook Group - https://www.facebook.com/groups/181189192674935

Courses - https://hollydarlinghq.com/courses/