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How did companies like Facebook and Airbnb get so big so fast? What can we learn from them? Why is data so important for growth? Nancy Hensley, Director of Strategy & Growth for IBM Hybrid Cloud, has the answers in this episode of Making Data Simple. Learn how you can use growth hacking strategies to build your business and why growth hacking isn't just for startups.

Show Notes

00:25 Connect with Al Martin on Twitter (@amartin_v) and LinkedIn (linkedin.com/in/al-martin-ku)

00:36 Connect with Nancy Hensley on Twitter (@nancykoppdw) and LinkedIn (linkedin.com/in/nancyhensley)

03:30 Explore The Growth Hacker: The next VP of Marketing by Andrew Chen here: http://bit.ly/104Xa0r

03:55 Read Hacking Growth by Sean Ellis & Morgan Brown here: http://growthhacker.com/

04:55 Visit the Jagermeister website for more information on their company and product: https://www.jagermeister.com/en-CA (must be legal age)

22:15 Find Hooked: How to Build Habit-Forming Products by Nir Eyal here: http://amzn.to/2geOTlp

31:50 Find Rework by Jason Fried here: http://amzn.to/2xIU08B

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.