We interview social media consultant Mojca Marš, founder of Super Spicy Media. We talk about social media strategies, what works and what doesn't. We examine the dominance of Facebook, the future of Twitter, and should you be on Snapchat? You really don't want miss this really interesting and insightful interview.

It's almost an hour of great knowledge from a true social media expert. Here's the table of contents for our episode with Mojca:

Show Table of Contents:

00:00 Intros

00:57 The Mojca Marš/Super Spicy Media origin story

2:05 What obstacles did Mojca face when first establishing her own company?

3:00 Establishing an online persona

3:28 Is automating social media okay?

5:27 Relationship marketing is what social media should look like

6:30 Showing personality of your brand and team stands out

7:38 How to differentiate your company on social media

8:20 What is the ROI of social media?

9:50 Measuring ROI on social does not happen in one day

10:40 Why do businesses spend so much on traditional PPC marketing?

12:15 Do early adopters to a platform have an advantage?

15:13 Jonathan gets in a meercat reference

16:53 Is more important to be on every social platform or just a few?

18:34 How do you know what social platforms you should be on?

19:08 What platform to be on if you don't know where to find your audience

19:30 The social media platforms that correlate to specific audiences

20:34 Creating content for different social platforms

21:27 Get familiar with each platform before creating content for it

22:31 The workaround you need to promote products on Instagram

23:30 When it comes to LIkes and followers, quality matters more than volume

25:08 Facebook video is going head-to-head with YouTube

25:21 A hack to get a Facebook post higher in the regular Timeline

26:29 Will we ever see another social network get as big as Facebook is now?

27:35 It matters where your friends hang out online

29:08 Where Twitter lost momentum

30:20 Why Facebook survived their dip

31:10 Why did Google+ fail?

32:21 Facebook seems to adapt well to change

33:13 Instagram lifting some features from Snapchat

34:20 Are GenXers reluctant to try new platforms like Snapchat?

36:20 Podcast outros

Visit Super Spicy Media:

http://superspicymedia.com/

Visit the website for bonus content from this episode:

https://www.wp-tonic.com/podcast/122-wp-tonic-mojca-mars-social-media-consultant/

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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.