This week, we look at What Makes a WooCommerce Website Successful? The lessons we learned are not what you might expect them to be.

Our panel this week:

Sallie Goetsch: https://wpfangirl.com
Morten Rand-Hendriksen: http://pinkandyellow.com/
Scott Buscemi: https://luminary.ws/
John Locke: Lockedown SEO

Show Table of Contents:

0:00 We introduce the episode and our panel.

3:34 WordPress News Story:
John James Jacoby Publishes 35 Part Tweetstorm on WordPress Leadership, Community, and Economics

https://wptavern.com/john-james-jacoby-publishes-35-part-tweetstorm-on-wordpress-leadership-community-and-economics

27:26 Our Main WordPress Topic:
What Makes a WooCommerce Website Successful?

27:49 What are the characteristics that make any ecommerce website successful?

28:45 Show off what makes you different.

29:15 You have to drive traffic to your website.

31:34 Running an e-commerce site is the same as running a bricks-and-mortar store.

34:12 If you don't have traffic, you aren't going to make sales.

35:58 Rising to the top of Google takes more than one day.

38:19 People think that WooCommerce extensions will help them make sales, when they are really for sites already making sales.

39:56 Not every issue is a technical issue.

40:30 Many companies think they know their audience, but they don't.

43:29 If you really know your market, you will succeed.

45:25 Are there any challenges that are unique to WooCommerce as opposed to other e-commerce platforms?

48:04 WooCommerce is a powerful platform, but requires a lot of technical knowledge from the consultant setting it up.

50:27 There's a user story behind every WooCommerce setting.

51:57 Every ecommerce platform has certain trade-offs.

52:59 Some more thoughts on what can make a WooCommerce site build challenging.

57:26 Running an e-commerce website has many layers of complexity and legal obligation beyond those of a regular marketing website.

1:02:01 We do outros for the podcast listeners.

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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.