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5 posts tagged with "Think with Google Podcast"

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The Modern CMO AI transcript and summary - episode of podcast Think with Google Podcast

· 20 min read

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Episode: The Modern CMO

The Modern CMO

Author: Think with Google / Gimlet Creative
Duration: 00:22:11

Episode Shownotes

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help

lead the C-Suite towards a common set of goals that impact growth and the bottom line. In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript

00:00:01 Speaker_04
Do you believe your company needs to attract new customers in order to grow? Do you believe your company needs to get better and more efficient?

00:00:11 Speaker_04
And finally, do you believe that your company needs to find new ways to stretch every dollar to drive more efficiency?

00:00:22 Speaker_01
Welcome to the Think with Google podcast. I'm Tess Vigeland with Gimlet Creative.

Machine Dreams AI transcript and summary - episode of podcast Think with Google Podcast

· 19 min read

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Episode: Machine Dreams

Machine Dreams

Author: Think with Google / Gimlet Creative
Duration: 00:22:07

Episode Shownotes

In this episode, we’ll talk with experts at the cutting edge of machine learning technology and learn about its possibilities. We’ll discuss one of Google’s innovative tools with Pinar Demirdag and Alexander Mordvintsev. We’ll also talk with Google experts Avinash Kaushik and Ben Jones about how machine learning can be

the marketer’s assistant. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript

00:00:00 Speaker_02
There are different types of creativity. Analytical power is creativity. Artisanal power is creativity. To be able to comprehend a complex problem and give a one simple answer in return is creativity.

00:00:17 Speaker_05
This is Pinar Demirdag, and she knows a thing or two about creativity. She and Viola Renate are a digital artist duo known as Pinar and Viola. The two often use technology in their artwork and fashion design.

00:00:31 Speaker_05
In fact, Pinar sees it as a way to push artistic possibilities.

The Power of #WithMe AI transcript and summary - episode of podcast Think with Google Podcast

· 17 min read

Go to PodExtra AI's episode page (The Power of #WithMe) to play and view complete AI-processed content: summary, mindmap, topics, takeaways, transcript, keywords and highlights.

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Episode: The Power of #WithMe

The Power of #WithMe

Author: Think with Google / Gimlet Creative
Duration: 00:18:46

Episode Shownotes

People are turning to video in more ways and in more moments than ever before. The staggering amount of content available means people can do more with video than they’ve ever done: learn a new skill, get info straight from the source, connect with communities and creators, or just simply

get stuff done. In this episode, we’ll learn why marketers should be paying attention to YouTube trends like “with me” videos, and what they can reveal about authentically connecting with viewers. We’ll also explore why advertising on video can help brands to drive discovery on a massive scale...that still feels personal. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript

00:00:00 Speaker_01
It's a skippable world, not just on YouTube. Everyone's got their finger on the trigger. So what are you going to do to tell stories in ways that will capture and connect with someone and what they really want to see immediately?

00:00:14 Speaker_00
I'm Tess Vigeland with Gimlet Creative. You're listening to the Think with Google podcast. On this show, we talk about how marketers can stay ahead of the curve. And today, Our focus is YouTube trends. You've probably heard of ASMR or viral flash mobs.

00:00:35 Speaker_00
We'll dive deep into one highly personal trend and find out the best ways for marketers to capitalize on what's buzzing on the platform.

Captivating Creative AI transcript and summary - episode of podcast Think with Google Podcast

· 15 min read

Go to PodExtra AI's episode page (Captivating Creative) to play and view complete AI-processed content: summary, mindmap, topics, takeaways, transcript, keywords and highlights.

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Episode: Captivating Creative

Captivating Creative

Author: Think with Google / Gimlet Creative
Duration: 00:16:54

Episode Shownotes

The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore one advantage that marketers should never underestimate in their campaigns— the power of surprise. We’ll learn how one Google Doodle won the hearts of

Selena fans and even hear from Surprisologist, Tania Luna. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript

00:00:02 Speaker_08
Welcome to the Think with Google podcast. I'm your host, Tess Viglund. Today, we're going to explain how a marketing campaign and even any piece of creative should never underestimate the power of surprise.

00:00:16 Speaker_08
Surprise can bring something special to a consumer's day that ultimately creates a connection to the brand. According to a Nielsen Catalina Solutions study from 2017, creative assets are the most important element in driving sales.

00:00:33 Speaker_08
But as a whole lot of marketers have been telling us throughout the reporting of this show, it can be seriously difficult to be seen and heard in today's world, much less surprise your audience.

Data and Diversity AI transcript and summary - episode of podcast Think with Google Podcast

· 19 min read

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Episode: Data and Diversity

Data and Diversity

Author: Think with Google / Gimlet Creative
Duration: 00:20:48

Episode Shownotes

Diversity matters to your bottom line. And now, machine learning is being used to prove just that. In this episode, we hear from the Geena Davis Institute about their collaboration with Google and USC to develop machine learning technology in order to analyze film and television for gender parity. We’ll

then talk with Google’s Chief Marketing Officer, Lorraine Twohill, about how Google is developing their own practices around diversity, equity, and inclusion. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript

00:00:00 Speaker_07
Imagine you're a famous actor. You're successful, you're known in the industry as being super smart, and you're a woman. So you've seen some things that feel unfair, like how you're often one of the few women cast in a film.

00:00:16 Speaker_07
You notice that the roles just aren't there. And because you're an A-lister, you think to yourself, I can do something about this.

00:00:24 Speaker_07
So you go to the studio head you know best, and you say, hey, I think we need to do something about getting more roles for women. And he says,