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Episode: The Modern CMO
Author: Think with Google / Gimlet Creative
Duration: 00:22:11
Episode Shownotes
It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help
lead the C-Suite towards a common set of goals that impact growth and the bottom line. In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Transcript
00:00:01 Speaker_04
Do you believe your company needs to attract new customers in order to grow? Do you believe your company needs to get better and more efficient?
00:00:11 Speaker_04
And finally, do you believe that your company needs to find new ways to stretch every dollar to drive more efficiency?
00:00:22 Speaker_01
Welcome to the Think with Google podcast. I'm Tess Vigeland with Gimlet Creative.