5 posts tagged with "Lenny Rachitsky"

Marc is known as a marketing legend, and is now leading Salesforce into the era of AI agents. In our conversation, we discuss:• The importance of maintaining a beginner’s mind• His approach to product launches and marketing• Managing through tough times and layoffs• His relationship with Steve Jobs and lessons learned• Why Salesforce is betting big on AI agents• Many stories from his entrepreneurial roller coaster• Much more—Brought to you by:• Cloudinary—The foundational technology for all images and video on the internet• Enterpret—Transform customer feedback into product growth• Coda—The all-in-one collaborative workspace—Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff—Where to find Marc Benioff:• X: https://x.com/benioff• LinkedIn: https://www.linkedin.com/in/marcbenioff—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Marc Benioff and Salesforce(03:54) Marc’s early career and domain names(05:59) The App Store story and lessons from Steve Jobs(15:18) Lessons from launching Salesforce(22:03) The importance of keeping a beginner’s mindset(29:53) Why Marc calls Salesforce the “25-year startup”(31:47) Agentforce(36:09) Why Marc says AI is the defining technology of our lifetime(40:12) AI’s impact on the workforce(42:31) Entrepreneurs need to be like conductors(46:02) Failure corner(50:32) The future of AI agents(56:34) Final thoughts and farewell—Referenced:• Bill.com: https://www.bill.com• App Store: https://www.apple.com/app-store/• Salesforce: https://www.salesforce.com• Oracle: https://www.oracle.com• Larry Ellison on X: https://x.com/larryellison• Siebel Systems: https://en.wikipedia.org/wiki/Siebel_Systems• Saba Software: https://talentedlearning.com/lms-vendor-directory/saba-software• Tom Siebel on LinkedIn: https://www.linkedin.com/in/thomassiebel• Avon: https://www.avon.com• Salesforce Chief Has Pulled Some Crazy Stunts: https://www.businessinsider.com/marc-benioff-salesforcecom-chief-has-pulled-some-crazy-stunts-2012-3• Matthew McConaughey on Instagram: https://www.instagram.com/officiallymcconaughey• Woody Harrelson on Instagram: https://www.instagram.com/woodyharrelson• “Ask More of AI” with Matthew McConaughey: https://www.youtube.com/playlist?list=PLnobS_RgN7JaxOsLD8WH0I9E6osK3UrfI• Marc’s tweet about the ad with McConaughey and Harrelson: https://x.com/Benioff/status/1866175950062239784• Chris Rock on Instagram: https://www.instagram.com/chrisrock• Sushi Iwa: http://www.sushiiwa.jp/en/• Ryoanji Temple Rock Garden: https://www.japan.travel/en/spot/1145/• Neil Young Archives on Instagram: https://www.instagram.com/neilyoungarchives• Mount Tam: https://en.wikipedia.org/wiki/Mount_Tamalpais• Spirit Rock: https://www.spiritrock.org• Jack Kornfield: https://www.spiritrock.org/teachers/jack-kornfield• Agentforce: https://www.salesforce.com/form/agentforce/demo• Minority Report on Prime: https://www.amazon.com/Minority-Report-Tom-Cruise/dp/B00A2FSSHK• Peter Schwartz on X: https://x.com/peterschwartz2• UCSF Health: https://www.ucsfhealth.org• A.I. Chatbots Defeated Doctors at Diagnosing Illness: https://www.nytimes.com/2024/11/17/health/chatgpt-ai-doctors-diagnosis.html• Does AI improve doctors’ diagnoses? Study puts it to the test: https://www.sciencedaily.com/releases/2024/11/241113123419.htm• A.I. Will Transform the Global Economy—if Humans Let It: https://www.nytimes.com/2024/12/07/special-series/ai-transform-global-economy.html• Wargames on Prime: https://www.amazon.com/Wargames-Dabney-Coleman/dp/B0011EQBOS• Her on Prime: https://www.amazon.com/Her-Joaquin-Phoenix/dp/B00KATY250• AI (Einstein) at Salesforce: https://www.salesforce.com/in/artificial-intelligence• Salesforce Signs Definitive Agreement to Acquire Airkit.ai: https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-airkit-ai• Salesforce Buys Big Data Startup RelateIQ for Up to $390M: https://techcrunch.com/2014/07/11/salesforce-buys-big-data-startup-relateiq-for-up-to-390m• Salesforce to cut workforce by 10% after hiring ‘too many people’ during the pandemic: https://techcrunch.com/2023/01/04/salesforce-to-cut-workforce-by-10-after-hiring-too-many-people-during-the-pandemic• Michael Dell on LinkedIn: https://www.linkedin.com/in/mdell• Bret Taylor on LinkedIn: https://www.linkedin.com/in/brettaylor• Akio Toyoda: https://en.wikipedia.org/wiki/Akio_Toyoda• Kaizen: https://en.wikipedia.org/wiki/Kaizen• TRS-80: https://en.wikipedia.org/wiki/TRS-80• CLOAD Magazine: https://archive.org/details/cload_newsletter—Recommended books:• Ghost Fleet: A Novel of the Next World War: https://www.amazon.com/Ghost-Fleet-Novel-Next-World/dp/054470505X• Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry: https://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/dp/0470521163• Trailblazer: The Power of Business as the Greatest Platform for Change: https://www.amazon.com/Trailblazer-Business-Greatest-Platform-Change/dp/1984825194—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

choosing the harder path leads to better outcomes• How to create intensity within your org (without burnout)• Why every company should be embracing pair programming• How he hires without interviewing• How he built the world’s largest internship program• His mission to create a “crafter’s paradise” for engineers• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Persona—A global leader in digital identity verification• Vanta—Automate compliance. Simplify security—Find the transcript at: https://www.lennysnewsletter.com/p/how-shopify-builds-a-high-intensity-culture-farhan-thawer—Where to find Farhan Thawar:• X: https://x.com/fnthawar• LinkedIn: https://www.linkedin.com/in/fnthawar—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Farhan’s background(05:38) Choosing the hard path(09:37) Getting comfortable with looking dumb(13:20) Lessons from working with visionaries(19:19) Creating intensity in organizations(22:06) The power of pair programming(29:18) Shopify’s culture of intensity(37:18) Meeting Armageddon: revolutionizing company meetings(39:46) Reducing distractions(41:10) Deleting 1M+ lines of code(49:05) Three buckets of building(57:45) Remote work and trust battery(01:00:29) Finding stability in uncomfortable times(01:03:14) Hiring philosophy(01:11:41) Internship programs and co-op systems(01:15:32) Lessons from managing 120 direct reports(01:20:40) Failure corner(01:27:46) Lightning round and closing thoughts—Referenced:• The Steve Jobs quote about connecting dots: https://www.goodreads.com/quotes/463176-you-can-t-connect-the-dots-looking-forward-you-can-only• Shopify: https://www.shopify.com/• GitHub: https://github.com/• Farhan’s “questions to ask” framework: https://x.com/fnthawar/status/1514193402828574721• Palantir: https://www.palantir.com/• Joe Liemandt: https://www.linkedin.com/in/liemandt• Chamath Palihapitya: https://en.wikipedia.org/wiki/Chamath_Palihapitiya• Xtreme Labs: https://www.xtremelabs.io• Parkinson’s law: https://www.verywellmind.com/what-is-parkinsons-law-6674423• Pair programming: https://dev.to/documatic/pair-programming-best-practices-and-tools-154j• Cody Fauser on LinkedIn: https://www.linkedin.com/in/codyfauser• How Shopify builds product: https://www.lennysnewsletter.com/p/how-shopify-builds-product• Chaos Monkey: We look at Shopify’s new ‘culture of focus’: https://www.siliconrepublic.com/careers/shopify-chaos-monkey-meetings-culture-deann-evans• Empowering devs with AI: How Shopify made GitHub Copilot core to its culture: https://www.youtube.com/watch?v=wVKBwcm5dbw&t=2318s• Tobi Lütke of Shopify: Powering a Team with a ‘Trust Battery’: https://www.nytimes.com/2016/04/24/business/tobi-lutke-of-shopify-powering-a-team-with-a-trust-battery.html• Brian Chesky’s new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Stop Being Deceived by Interviews When You’re Hiring: https://www.forbes.com/sites/forbesleadershipforum/2012/02/07/stop-being-deceived-by-interviews-when-youre-hiring/• Shopify’s made the Life Story a major part of their interview: https://news.ycombinator.com/item?id=39294140• Internships at Shopify: https://internships.shopify.com• Nick Adams on LinkedIn: https://www.linkedin.com/in/nick-adams-32b28139• React Native: https://reactnative.dev• Swift: https://www.swift.org• Acquired podcast: The Mark Zuckerberg interview: https://www.acquired.fm/episodes/the-mark-zuckerberg-interview• The Power of Performance Reviews: Use This System to Become a Better Manager: https://review.firstround.com/the-power-of-performance-reviews-use-this-system-to-become-a-better-manager• Airbnb’s Vlad Loktev on embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” (Partner at Index Ventures, Airbnb GM/VP Product): https://www.lennysnewsletter.com/p/impact-impact-impact-vlad-loktev• The Secret to a Great Planning Process—Lessons from Airbnb and Eventbrite: https://review.firstround.com/the-secret-to-a-great-planning-process-lessons-from-airbnb-and-eventbrite• How to do great work: https://www.paulgraham.com/greatwork.html• Challengers on Prime: https://www.amazon.com/Challengers-Luca-Guadagnino/dp/B0CX5MZ9M4• Halt and Catch Fire on Prime: https://www.amazon.com/Halt-Catch-Fire-Season-1/dp/B0CKXZNT96• Meta Ray-Bans: https://www.meta.com/smart-glasses/shop-all• Making Meta | Andrew ‘Boz’ Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto—Recommended books:• The Undoing Project: A Friendship That Changed Our Minds: https://www.amazon.com/Undoing-Project-Friendship-Changed-Minds/dp/0393254593• Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484• Manna: Two Visions of Humanity’s Future: https://www.amazon.com/Manna-Two-Visions-Humanitys-Future-ebook/dp/B007HQH67U• Business Adventures: Twelve Classic Tales from the World of Wall Street: https://www.amazon.com/Business-Adventures-Twelve-Classic-Street/dp/1504000021—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

almost 600 million users. In our conversation, we dive deep into the history and lessons of this feature:• The evolution of the streak feature• Biggest insights from over 600 streak-related experiments• Biggest specific wins and misses along the way• Key principles for building effective streak mechanics• How to operate a high-velocity product team• Tips for building engaging notification systems• Much more—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Vanta—Automate compliance. Simplify security• Coda—The all-in-one collaborative workspace—Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-product-duolingo-streaks—Where to find Jackson Shuttleworth:• LinkedIn: https://www.linkedin.com/in/jackson-shuttleworth/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jackson’s background and an overview of Duolingo’s streak feature(06:00) The impact of streaks on Duolingo’s success(09:58) The origin and evolution of streaks(14:50) Key experiments and insights(24:38) User psychology and engagement strategies(28:36) Duolingo’s product review structure(33:07) Designing for clarity and adaptability(46:59) Developing the Streak Freeze feature(50:47) Balancing monetization and retention(54:08) Notification strategies(58:15) The Perfect Streak feature(01:00:40) Enhancing the user experience (01:04:47) Team operations and experimentation(01:18:57) Who can benefit from streaks(01:21:00) Lightning round—Referenced:• Duolingo streaks: https://duolingo.fandom.com/wiki/Streak• How to make learning as addictive as social media: https://www.ted.com/talks/luis_von_ahn_how_to_make_learning_as_addictive_as_social_media?subtitle=en• Luis von Ahn on LinkedIn: https://www.linkedin.com/in/luis-von-ahn-duolingo/• FarmVille: https://en.wikipedia.org/wiki/FarmVille• Royal Match: https://www.dreamgames.com/games/royal-match• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• You’re on fire! Or, how we brought the streak milestone to life: https://blog.duolingo.com/streak-milestone-design-animation/• Duolingo Doubles Down on Design and Animation with Acquisition of Hobbes: https://investors.duolingo.com/news-releases/news-release-details/duolingo-doubles-down-design-and-animation-acquisition-hobbes• Hobbes: https://www.hobbes.work/• Jira: https://www.atlassian.com/software/jira• Atlassian: https://www.atlassian.com/• Bing Gordon on LinkedIn: https://www.linkedin.com/in/binggordon/• Peloton: https://www.onepeloton.com/• Bluey on Disney+: https://www.disneyplus.com/series/bluey/1xy9TAOQ0M3r• Emily in Paris on Netflix: https://www.netflix.com/title/81037371• Multi-position ladders at Home Depot: https://www.homedepot.com/b/Building-Materials-Ladders-Multi-Position-Ladders/N-5yc1vZasew—Recommended books:• A Guide to Midwestern Conversation: https://www.amazon.com/Guide-Midwestern-Conversation-Taylor-Phillips/dp/1984861336• Fate Is the Hunter: A Pilot’s Memoir: https://www.amazon.com/Fate-Hunter-Ernest-K-Gann/dp/0671636030—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

LLMs are reshaping the SEO landscape• Why you should be focused on mid-funnel SEO strategies• How to determine if SEO is the right approach for your business• Why SEO should be treated as a product rather than just a marketing tactic• SEO myths• The future of search in light of recent legal challenges faced by Google• Much more—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Brave Search—A smarter way to search• OneSchema—Import CSV data 10x faster—Find the transcript and show notes at: https://www.lennysnewsletter.com/p/rethinking-seo-in-the-age-of-ai-eli-schwartz—Where to find Eli Schwartz:• X: https://x.com/5le• LinkedIn: https://www.linkedin.com/in/schwartze/• Website: https://www.elischwartz.co/• Newsletter: https://www.productledseo.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Eli’s background(02:10) The impact of AI on SEO strategies(11:34) Understanding search intent(15:30) Real-world impact and structured vs. unstructured data(20:19) Top-of-funnel vs mid-funnel SEO strategies(22:57) Case studies(31:29) Steps for getting started with SEO(35:20) Examples of when not to focus on SEO(39:17) Evaluating SEO investment(44:00) Understanding the tradeoffs in marketing channels(46:23) SEO conversion metrics and expectations(52:09) Understanding the time horizon of SEO(59:37) The role of AI in content creation(01:05:26) AI overviews (01:07:40) Brand building and SEO(01:09:51) Programmatic vs. editorial SEO strategies(01:16:06) Insights from the Google antitrust verdict(01:20:36) Google’s dominance in search(01:23:52) The future of SEO and user choice(01:26:28) SEO myths debunked(01:36:58) Forecasting SEO success(01:44:18) The need for SEO expertise(01:46:26) Lightning round and closing thoughts—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Go to PodExtra AI's episode page (Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)) to play and view complete AI-processed content: summary, mindmap, topics, takeaways, transcript, keywords and highlights.