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How I Built This with Guy Raz Podcast: all episodes' AI transcripts and summaries

· 67 min read

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Podcast: How I Built This with Guy Raz

How I Built This with Guy Raz

Description: Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting

wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

Category: Business

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Norma Kamali: Norma Kamali (2021) AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 76 min read

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Episode: Norma Kamali: Norma Kamali (2021)

Norma Kamali: Norma Kamali (2021)

Author: Guy Raz | Wondery
Duration: 01:29:12

Episode Shownotes

When Norma Kamali studied fashion illustration in the 1960s, she never expected to become a designer. So when a job as an airline clerk came along, she was glad to accept it—along with the perk of dirt-cheap flights from New York to London. On those weekend trips abroad, she discovered

fashion that was exuberant and eye-catching, so she started loading her suitcase with clothing to sell in the U.S. By the 1970s, she was designing her own pieces out of a shop in New York; soon she was selling them to celebrities like Cher and Bette Midler. Today, after more than 50 years in the fashion industry, Norma Kamali is known for iconic designs like the sleeping bag coat, and the bold red bathing suit popularized by Farah Fawcett.This episode was produced by J.C. Howard with music composed by Ramtin Arablouei. It was edited by Neva Grant.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This,' fashion designer Norma Kamali discusses her unconventional journey into the fashion industry, starting from her early experiences in fashion illustration to becoming a celebrated designer known for innovative pieces like the sleeping bag coat and distinctive swimwear. She reflects on her challenges in a male-dominated industry, the cultural shifts that influenced her designs, and her commitment to creativity, comfort, and resilience amidst personal and professional hurdles. Kamali's story underscores the evolution of American fashion and the importance of authenticity and entrepreneurial spirit in building a successful brand.

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Advice Line with Gary Erickson of Clif Bar (May 2024) AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 59 min read

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Episode: Advice Line with Gary Erickson of Clif Bar (May 2024)

Advice Line with Gary Erickson of Clif Bar (May 2024)

Author: Guy Raz | Wondery
Duration: 00:57:54

Episode Shownotes

Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans

born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And check out Clif Bar’s founding story from Gary’s first appearance on the show in 2016.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.You can follow HIBT on X & Instagram, email us at [email protected], and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of "How I Built This," Gary Erickson, founder of Clif Bar, shares insights with early-stage entrepreneurs on strategies to expand their customer base. He emphasizes the critical role of community engagement in building a brand, highlights effective marketing strategies including aggressive tactics for product differentiation, and underscores the value of authentic athlete endorsements. The discussion also touches on how grassroots marketing helped Clif Bar succeed in a competitive energy bar market. Entrepreneurs from various backgrounds, including a leathercrafter and a pet hair product inventor, seek Gary's advice on navigating today's marketplace dominated by larger platforms like Etsy and fostering innovation in their offerings.

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Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts. This episode is brought to you by Klaviyo.

Dude Perfect: Cory Cotton and Tyler Toney (2021) AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 106 min read

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Episode: Dude Perfect: Cory Cotton and Tyler Toney (2021)

Dude Perfect: Cory Cotton and Tyler Toney (2021)

Author: Guy Raz | Wondery
Duration: 01:28:43

Episode Shownotes

As Texas A&M students in the mid 2000's, Cory Cotton, Tyler Toney and their housemates spent countless hours playing hockey in the living room and attempting trick shots in the backyard. A spontaneous bet over a sandwich led the guys to make a video montage of outrageous basketball shots, which

they titled Dude Perfect and posted on a new site called YouTube. After that first video wound up on Good Morning America, the five Dudes challenged themselves to even more outrageous stunts: an impossible shot from the third tier of a stadium, a here-goes-nothing lob from the door of a flying plane. But despite their growing popularity, the group spent five grueling years trying to build ad revenue and brand deals while juggling day jobs and commuting weekly across Texas. In 2014, they finally committed fulltime to building Dude Perfect into a robust entertainment platform, which today includes books, TV, live events, and a YouTube channel that has more subscribers than the NBA, NFL, and NHL combined.This episode was produced by J.C. Howard with music composed by Ramtin Arablouei. Edited by Neva Grant with research help from Claire Murashima.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of How I Built This with Guy Raz, Cory Cotton and Tyler Toney recount the origins of Dude Perfect, which started as a college bet at Texas A&M and transformed into a premier entertainment brand with over 60 million subscribers. Their journey involved creative trick shots, balancing day jobs, and facing challenges in establishing ad revenue. After gaining traction from a viral video featured on Good Morning America, they began to embrace professionalism with significant sponsorship deals, ultimately resulting in a platform that includes live events and diverse content. Their story highlights the importance of friendship, creativity, and hard work.

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Advice Line with Norma Kamali of Norma Kamali AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 51 min read

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Episode: Advice Line with Norma Kamali of Norma Kamali

Advice Line with Norma Kamali of Norma Kamali

Author: Guy Raz | Wondery
Duration: 00:50:29

Episode Shownotes

Iconic fashion designer Norma Kamali joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Norma shares her take on balancing a strong creative vision with the financial realities of building a worldwide brand. First we meet Ahmed in the U.K,, who’s refining a

narrative for his eyeglass store concept in hopes of attracting investors. Then Bob in Chicago, who wants to change how people view lunch with his fast casual soup restaurants. And Adreana in Sacramento, who’s wondering if outside investment is the best way to scale her inclusive activewear business. Thank you to the founders of Cambridge Spectacle Company, Sunny Bowls and the Love Her Shop for being part of the show.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Norma Kamali’s founding story as told by Norma on the show in 2021. This episode was produced by Kerry Thompson. It was edited by John Isabella. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This,' Guy Raz speaks with fashion designer Norma Kamali, who shares her journey of building a global brand while maintaining creative integrity. She offers insights to entrepreneurs Ahmed, Bob, and Adriana, emphasizing the importance of merging creative vision with business acumen, developing a unique brand narrative, and targeting the right demographics. Kamali's advice on partnerships, funding, and effective marketing strategies provides valuable guidance for those navigating the complex landscape of entrepreneurship.

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00:00:00 Speaker_11
Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts. There's a lot of talk about AI's effectiveness and how easy it is to implement.

Noosa Yoghurt: Koel Thomae AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 70 min read

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Episode: Noosa Yoghurt: Koel Thomae

Noosa Yoghurt: Koel Thomae

Author: Guy Raz | Wondery
Duration: 01:07:26

Episode Shownotes

In a small beach town on Australia’s sunshine coast, Koel Thomae tasted a yogurt that would change her life: creamy, infused with honey and piquant with passion fruit, it became an obsession–something she was determined to recreate in her adopted home of Boulder, Colorado. With no knowledge of dairy, Koel

forged an 8,000 mile partnership between the Australian yogurt-makers and a Colorado dairyman. Noosa Yoghurt faced a near-death experience as the founders scrambled to meet the pace of demand; but by 2018, the brand was available in 25,000 stores, with over $200M in sales. Today, the company is owned by the food conglomerate Campbell’s.This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei.It was edited by Neva Grant with research from Olivia Rockeman.Our audio engineers were Robert Rodriguez and Gilly Moon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This with Guy Raz,' Koel Thomae recounts her journey from discovering a unique yogurt on the Sunshine Coast of Australia to establishing Noosa Yoghurt in Boulder, Colorado. Lacking dairy experience, she strategically partnered with Australian yogurt-makers and a local dairyman, navigating regulatory challenges to build her brand. Despite facing numerous hurdles and a near-death experience due to demand, Noosa Yoghurt flourished, landing in 25,000 stores and achieving over $200 million in sales by 2018, before being acquired by Campbell's.

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Advice Line with Chris Ruder of Spikeball AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 57 min read

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Episode: Advice Line with Chris Ruder of Spikeball

Advice Line with Chris Ruder of Spikeball

Author: Guy Raz | Wondery
Duration: 00:48:54

Episode Shownotes

Spikeball founder and CEO Chris Ruder joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Chris shares an early-days strategy that ended up revealing surprising intel about his core customers.First we meet Jimmy in California, who’s wondering how to find passionate managers as he

scales his chain of parkour gyms. Then Cindy in Massachusetts, who’s looking to expand her running brand beyond its niche with a new product. And Nigel in New York, who’s poising himself for a comeback after his Rockaway Beach surf shop went under last year.Thank you to the founders of Freedom in Motion Gym, Pen and Paces, and Station RBNY Surf Shop for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Spikeball’s founding story as told by Chris on the show in 2023.This episode was produced by Sam Paulson, who also composed the music. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This', host Guy Raz speaks with Chris Ruder, CEO of Spikeball, as they tackle entrepreneurship advice for early-stage founders. Ruder reflects on how he built Spikeball into a recognized brand and shares strategies for identifying core customers. The episode includes discussions about scaling a parkour gym, expanding a running brand, and recovering from a closed surf shop. Key insights emphasize the importance of customer engagement, community support, and innovative marketing approaches.

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Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts. This episode is brought to you by American Express.

Athletic Brewing Company: Bill Shufelt AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 69 min read

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Episode: Athletic Brewing Company: Bill Shufelt

Athletic Brewing Company: Bill Shufelt

Author: Guy Raz | Wondery
Duration: 01:04:23

Episode Shownotes

Bill Shufelt founded Athletic Brewing Company to re-invent non-alcoholic beer, but quickly learned that brewers didn’t want to make it, stores didn’t want to sell it, and potential customers didn’t want to buy it. The NA beer that already existed was outdated and foul-tasting, but Bill was convinced that if

he could make a good-tasting brew, it would appeal to a growing cohort of people who wanted to enjoy beer without getting buzzed. For a while, Bill’s wife was the only person who supported him, but he eventually found an innovative brewer, and a winning strategy of sampling the beer at athletic events. Today, the company is valued at $800 million and Bill believes they’re just getting started.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This,' Bill Shufelt recounts the founding of Athletic Brewing Company, a non-alcoholic beer brand he established in 2017 amid a skeptical market. Facing challenges from manufacturers and retailers, he leveraged personal experiences and sampling strategies at athletic events to shift consumer perceptions. Bill's journey from a finance career to pursuing this passion was supported by his wife, leading to significant breakthroughs in product development and market acceptance. Today, Athletic Brewing is valued at over $800 million, as Bill sees enormous potential for growth in the non-alcoholic beer market, which remains largely untapped.

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Advice Line with Gary Hirshberg of Stonyfield AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 52 min read

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Episode: Advice Line with Gary Hirshberg of Stonyfield

Advice Line with Gary Hirshberg of Stonyfield

Author: Guy Raz | Wondery
Duration: 00:44:59

Episode Shownotes

Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Gary explains how a social mission can be a competitive advantage for a consumer product.First we meet Cate in Oregon, who’s trying to figure out the best way

for her leather goods company to stop cow hides from going to waste. Then Jamie in Santa Barbara, whose gourmet vegan camping meals are speaking to a customer demographic she wasn’t expecting. And Dianna in the Bay Area, who’s ready to hire a right hand for her seeded cracker company but isn’t sure where to look.Thank you to the founders of Range Revolution, Poe & Co. Folk Foods, and Cult Crackers for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Stonyfield’s founding story as told by Gary on the show in 2017.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This,' Gary Hirshberg, co-founder of Stonyfield, discusses his early challenges and the significance of resilience in entrepreneurship. He emphasizes consumer loyalty and the importance of social missions, suggesting that these elements can differentiate a product in a competitive market. Hirshberg provides tailored advice to three early-stage entrepreneurs: maintaining strong brand management while reducing waste, understanding target demographics for vegan camping meals, and effective hiring practices to support business growth. The discussions highlight how aligning marketing strategies with consumer values and sustainable practices can drive success.

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Boll & Branch: Scott and Missy Tannen AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 75 min read

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Episode: Boll & Branch: Scott and Missy Tannen

Boll & Branch: Scott and Missy Tannen

Author: Guy Raz | Wondery
Duration: 01:09:12

Episode Shownotes

Scott and Missy Tannen knew nothing about bed linens when they dreamed up the idea of launching a bedding company, but that didn’t stop them from setting ambitious goals: super soft sheets, 100% organic cotton, and a supply chain that was traceable from end to end. Thanks to an article

in the Wall Street Journal and a $2 million advertising bet on The Howard Stern Show, Boll & Branch grew rapidly, but also faced crippling cash crunches, forcing the Tannens to scramble for loans and borrow against their own home. Today, Boll & Branch is one of the most popular luxury linen brands in the U.S., with over $200 million in revenue. This episode was researched and produced by Katherine Sypher, with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Robert Rodriguez and Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at [email protected]. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of "How I Built This," Scott and Missy Tannen share their unexpected journey in founding Boll & Branch, a luxury bedding brand known for organic cotton and ethical practices. Starting with no background in textiles, they took financial risks, including a substantial mortgage on their home for a major advertising campaign. Despite skepticism from industry veterans, they developed a commitment to supply chain transparency and quality sourcing methods. The game-changing exposure from a Wall Street Journal feature propelled their sales, ultimately making them a leading brand in the U.S. Their story illustrates resilience, innovative marketing, and the importance of ethical business practices.

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Advice Line with Brian Scudamore of 1-800-GOT-JUNK? AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 55 min read

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Episode: Advice Line with Brian Scudamore of 1-800-GOT-JUNK?

Advice Line with Brian Scudamore of 1-800-GOT-JUNK?

Author: Guy Raz | Wondery
Duration: 00:46:35

Episode Shownotes

1-800-GOT-JUNK? founder and CEO Brian Scudamore joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Theresa in Denver, who’s wondering if she should diversify her edible flower products or double down on a core offering. Then Jake in Los Angeles, who’s seeking

clarity on his customizable skincare brand’s target customer. And Theo near Sacramento, who wants to nail a second attempt at drastically scaling up his live poultry sales company.Thank you to the founders of Flouwer Co., Notion Skincare, and Fox & Hen Fine Poultry Co. for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to 1-800-GOT-JUNK?’s founding story as told by Brian on the show in 2017. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of How I Built This, Guy Raz interviews Brian Scudamore, the founder of 1-800-GOT-JUNK?, who shares valuable insights with early-stage entrepreneurs. He discusses the importance of balancing focus and expansion in business and advises an entrepreneur, Teresa, to concentrate on her successful product rather than diversifying too quickly. Scudamore also provides guidance to Jake, a founder struggling with his skincare brand, stressing the need for clear messaging and audience connection. Additionally, he addresses Theo's challenges in scaling his poultry business after an initial successful attempt, emphasizing the importance of delegation and understanding failure as a part of the entrepreneurial journey.

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BARK: Matt Meeker AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 67 min read

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Episode: BARK: Matt Meeker

BARK: Matt Meeker

Author: Guy Raz | Wondery
Duration: 01:06:09

Episode Shownotes

When Matt Meeker started sharing a Brooklyn apartment with a Great Dane, he didn’t know it would inspire him to launch a multi-million dollar company. But, disappointed by what pet stores offered for big dogs like his, Matt co-founded BARK, a subscription service for dogs of all sizes. After launching

in 2012, the brand expanded to include food, furnishings, and luxury charter flights, where dogs roam free about the cabin. Along the way, Matt applied critical lessons from his past startups, including a failed text-messaging company, and the social platform Meetup.This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Patrick Murray and Maggie Luthar. You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode, Matt Meeker shares the journey of co-founding BARK, a subscription service for dog products inspired by his Great Dane, Hugo. Launched in 2012, BARK expanded from dog toys to various pet products, reflecting themes of innovation and resilience in entrepreneurship. Meeker discusses mistakes from previous ventures, such as excessive capital leading to poor decisions, and emphasizes the importance of community engagement. The conversation delves into the company's growth, navigating challenges during the pandemic, and commitment to profitability, culminating in BARK's aspirations for future expansion and success.

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00:00:00 Speaker_04
Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts. This episode is brought to you by American Express.

Advice Line with Angie Hicks of Angi AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 54 min read

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Episode: Advice Line with Angie Hicks of Angi

Advice Line with Angie Hicks of Angi

Author: Guy Raz | Wondery
Duration: 00:49:18

Episode Shownotes

Angie Hicks, founder of Angi (formerly Angie’s List), joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Paige, a dirt bike rider in Southern California looking to expand her women’s motocross clothing brand into retail stores. Then Dianne from Massachusetts, who’s wondering

how and when to bring on new leadership to help her grow her e-commerce homegoods business. And Keisha from Kansas City, who’s hoping to reach new customers for her online Spanish language learning program.Thank you to the founders of McRey Motocross Co., Weston Table, and Bridge the Gap Spanish for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Angi’s founding story as told by Angie on the show in 2016.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This', Guy Raz and Angie Hicks discuss vital entrepreneurial advice tailored to early-stage founders. Angie shares her insights from her experience in connecting with service providers and highlights the need for human interaction in tech. Paige seeks guidance for expanding her women’s motocross apparel brand, focusing on attracting investors and leveraging social media. Dianne reflects on her late entrepreneurial journey with Westin Table, emphasizing the importance of age diversity and delegation in leadership. Keisha discusses client acquisition challenges, seeking strategies for effective marketing amidst growing demand. This conversation emphasizes collaboration, effective leadership, and creative branding strategies vital for business growth.

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00:00:00 Speaker_04
Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts.

Black Diamond Equipment: Peter Metcalf AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 53 min read

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Episode: Black Diamond Equipment: Peter Metcalf

Black Diamond Equipment: Peter Metcalf

Author: Guy Raz | Wondery
Duration: 00:54:36

Episode Shownotes

In 1989, after years of scaling some of the most challenging peaks in the world, Peter Metcalf took on a daunting new risk: resuscitating a bankrupt climbing-equipment company, and putting himself into deep debt to do so. From the defunct assets of Chouinard Equipment, Peter launched Black Diamond Equipment, and

capitalized on the growing popularity of sport climbing to grow it into one of the most recognizable outdoor brands in the world. By the way, Yvon Chouinard, the founder of Chouinard Equipment, went on to build his next company, Patagonia, into an iconic outdoor apparel brand. It’s a great HIBT story, and you can listen to it HERE.This episode was produced by Josh Lash, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Alex Cheng.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode of 'How I Built This', Peter Metcalf recounts his journey to revive the bankrupt Chouinard Equipment, investing his life savings and personal guarantees despite only owning 10% of the company. He transformed it into Black Diamond Equipment, focusing on climbing gear and capitalizing on the sport's rising popularity. Metcalf emphasizes the importance of teamwork, innovation, and tackling legal challenges in climbing gear safety. His efforts led to significant growth, marked by successful product innovations like headlamps and ski boots. After 26 years, he transitioned leadership to secure the company’s future while remaining passionate about climbing.

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00:00:00 Speaker_02
Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts.

What It Really Takes To Build a Food Business: Part 2 AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 37 min read

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Episode: What It Really Takes To Build a Food Business: Part 2

What It Really Takes To Build a Food Business: Part 2

Author: Guy Raz | Wondery
Duration: 00:37:04

Episode Shownotes

This is part two of our special series on building food businesses presented by Klaviyo. If you haven't heard part one from last week, go back and check it out.In that episode, three founders of three different food brands – Becca Millstein from Fishwife, Brian Rudolph from Banza, and Caue

Suplicy from Barnana – shared how they got their start.Today, you’ll find out how these founders have grown their brands into category-defining businesses. You’ll hear about some challenging moments – and also strategic advice if you’re building your own business.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.Our thanks to Klaviyo for sponsoring today’s episode.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary

In this episode, entrepreneurs Becca, Brian, and Kaui discuss strategies for successfully building food brands. They emphasize the significance of visually appealing packaging and influencer marketing to attract consumers. The founders elaborate on maintaining strategic focus on core product lines while being adaptable and resourceful during challenging times. They share insights on the complexities of co-founder relationships and stress the importance of clear vision and communication. The discussion also touches on crisis management, consumer engagement, and evolving customer preferences towards sustainable food options.

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00:00:01 Speaker_02
Hello and welcome to How I Built This. I'm Guy Raz. Last week, I spoke to three founders of three different food brands about how they got their start. This is part two of that conversation on building food businesses presented by Klaviyo.

Advice Line with Michael Preysman of Everlane AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 53 min read

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Episode: Advice Line with Michael Preysman of Everlane

Advice Line with Michael Preysman of Everlane

Author: Guy Raz | Wondery
Duration: 00:49:48

Episode Shownotes

Everlane co-founder and former CEO Michael Preysman joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Todd in the Bay Area, who’s looking to spread the word about his pickleball apparel brand with a younger demographic. Then Anna in Sydney, who wonders

if she should expand her eco-friendly kids clothing line to include adults. Then Pall in British Columbia, who wants to change how people think about reusable plastic containers.Thank you to the founders of KTCHN, Earthlings United and Mr. Lid for being part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Everlane’s founding story as told by Michael on the show in 2023. This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Robert Rodriquez and Gilly Moon. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Full Transcript

00:00:00 Speaker_08
Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts.

21 Seeds: Kat Hantas AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 68 min read

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Episode: 21 Seeds: Kat Hantas

21 Seeds: Kat Hantas

Author: Guy Raz | Wondery
Duration: 01:06:22

Episode Shownotes

Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it

with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In 2018, she recruited her sister and a friend to launch 21 Seeds, and despite multiple challenges, their mom-strategy paid off. Just three years after launch, 21 Seeds sold for $160 million to Diageo, one of the largest alcoholic beverage companies in the world. This episode was produced by Carla Esteves with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Full Transcript

00:00:00 Speaker_02
Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts.

What It Really Takes To Build a Food Business: Part 1 AI transcript and summary - episode of podcast How I Built This with Guy Raz

· 37 min read

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Episode: What It Really Takes To Build a Food Business: Part 1

What It Really Takes To Build a Food Business: Part 1

Author: Guy Raz | Wondery
Duration: 00:36:16

Episode Shownotes

Innovation is a constant in the food industry. But it’s incredibly difficult to go from a tasty idea to an actual spot on the grocery store shelves. So if you have an idea for a food business, how do you turn it into reality?In this special two-episode series brought to

you by Klaviyo, three founders share what it took to get their products on those shelves – and what it still takes today to keep their brands growing. This episode covers the journey from ideation to production and actual sales. Guy is joined by Becca Millstein from Fishwife, Brian Rudolph from Banza, and Caue Suplicy from Barnana.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.Our thanks to Klaviyo for sponsoring today’s episode. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Full Transcript

00:00:02 Speaker_03
Hello and welcome to How I Built This. I'm Guy Raz. So I love going to grocery stores, whether in the US or overseas. It's my happy place. I just walk around the aisles and look at all the cool things on the shelves.