How I Built This with Guy Raz Podcast: all episodes' AI transcripts and summaries
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Podcast: How I Built This with Guy Raz
Description: Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting
wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Category: Business
All Episodes
The Container Store: Kip and Sharon Tindell with full AI transcript and summary
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Update: 2024-12-23
Duration: 01:02:38
Shownotes: When Kip Tindell co-founded The Container Store in 1978, people laughed at him for wanting to sell empty boxes. But Kip and his partners had
Duration: 01:02:38
Shownotes: When Kip Tindell co-founded The Container Store in 1978, people laughed at him for wanting to sell empty boxes. But Kip and his partners had
identified a clear problem—the tyranny of household clutter—and a new category of solutions: metal crates, stackable wicker baskets, sleek lucite canisters. The Container Store’s promise of affordable organization made it an instant hit, and Kip’s wife Sharon soon joined the partnership. Decades later, as online shopping took off, the business faltered; and in 2013, when The Container Store went public, Kip and Sharon came to regret it.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Steve Case of AOL with full AI transcript and summary
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Update: 2024-12-19
Duration: 00:45:21
Shownotes: AOL co-founder and former CEO Steve Case joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Steve reflects on
Duration: 00:45:21
Shownotes: AOL co-founder and former CEO Steve Case joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Steve reflects on
the challenges and opportunities facing today’s nascent tech companies.First we meet Silvia in San Francisco, who’s wondering how to engage more men with her homelife management app. Then Mindy in St. Louis, who’s considering new models for her online concierge for college students. And Jason in Las Vegas, who wants to convert a key demographic into customers for his music education products.Thank you to the founders of Coexist, mindyKNOWS, and Kidenza for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to AOL’s founding story as told by Steve on the show in 2017.This episode was produced by Sam Paulson, with music composed by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marucci Sports - Kurt Ainsworth with full AI transcript and summary
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Update: 2024-12-16
Duration: 01:10:32
Shownotes: No athlete wishes for an injury, but when Kurt Ainsworth’s bad shoulder derailed his professional pitching career, it created a big opportunity. Kurt and two
Duration: 01:10:32
Shownotes: No athlete wishes for an injury, but when Kurt Ainsworth’s bad shoulder derailed his professional pitching career, it created a big opportunity. Kurt and two
partners started a wooden bat company in his backyard, bringing their intimate knowledge of baseball to every bat they sold. Soon, big-name players like Sammy Sosa were swinging them, but Kurt knew they had to expand to aluminum bats to reach the wider field of non-professional players. The company faced a near death experience when the NCAA decertified its bats for being too powerful, but eventually regained its footing. In 2013, Marucci Sports was acquired for over half a billion dollars; and next year, Marucci will slide past Louisville Slugger to become the official bats of Major League Baseball. This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei.It was edited by Neva Grant with research from Katherine Sypher. Our engineers were Maggie Luthar and Jimmy Keeley.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Jane Wurwand of Dermalogica with full AI transcript and summary
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Update: 2024-12-12
Duration: 00:52:17
Shownotes: Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus,
Duration: 00:52:17
Shownotes: Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus,
Jane shares her philosophy on the importance of customer education for building a trusted brand. First we meet Camille in Virginia, who’s wondering how to scale her vegan baby food company without compromising on quality. Then Molly in Maine, who’s trying to build a community of new parents for her baby-friendly workout classes. And Sarah in Connecticut, who’s considering whether to expand beyond her core performance underwear product. Thank you to the founders of Chunky Vegan, Baby Booty and Paradis Sport for being part of the show.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Dermalogica’s founding story as told by Jane on the show in 2016. This episode was produced by Katherine Sypher. It was edited by John Isabella. Our audio engineer was Neal Rauch.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Norma Kamali: Norma Kamali (2021) with full AI transcript and summary
Update: 2024-12-09
Duration: 01:29:12
Summary: In this episode of 'How I Built This,' fashion designer Norma Kamali discusses her unconventional journey into the fashion industry, starting from her early experiences
Duration: 01:29:12
Summary: In this episode of 'How I Built This,' fashion designer Norma Kamali discusses her unconventional journey into the fashion industry, starting from her early experiences
in fashion illustration to becoming a celebrated designer known for innovative pieces like the sleeping bag coat and distinctive swimwear. She reflects on her challenges in a male-dominated industry, the cultural shifts that influenced her designs, and her commitment to creativity, comfort, and resilience amidst personal and professional hurdles. Kamali's story underscores the evolution of American fashion and the importance of authenticity and entrepreneurial spirit in building a successful brand.
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Shownotes: When Norma Kamali studied fashion illustration in the 1960s, she never expected to become a designer. So when a job as an airline clerk came
along, she was glad to accept it—along with the perk of dirt-cheap flights from New York to London. On those weekend trips abroad, she discovered fashion that was exuberant and eye-catching, so she started loading her suitcase with clothing to sell in the U.S. By the 1970s, she was designing her own pieces out of a shop in New York; soon she was selling them to celebrities like Cher and Bette Midler. Today, after more than 50 years in the fashion industry, Norma Kamali is known for iconic designs like the sleeping bag coat, and the bold red bathing suit popularized by Farah Fawcett.This episode was produced by J.C. Howard with music composed by Ramtin Arablouei. It was edited by Neva Grant.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Gary Erickson of Clif Bar (May 2024) with full AI transcript and summary
Update: 2024-12-05
Duration: 00:57:54
Summary: In this episode of "How I Built This," Gary Erickson, founder of Clif Bar, shares insights with early-stage entrepreneurs on strategies to expand their customer
Duration: 00:57:54
Summary: In this episode of "How I Built This," Gary Erickson, founder of Clif Bar, shares insights with early-stage entrepreneurs on strategies to expand their customer
base. He emphasizes the critical role of community engagement in building a brand, highlights effective marketing strategies including aggressive tactics for product differentiation, and underscores the value of authentic athlete endorsements. The discussion also touches on how grassroots marketing helped Clif Bar succeed in a competitive energy bar market. Entrepreneurs from various backgrounds, including a leathercrafter and a pet hair product inventor, seek Gary's advice on navigating today's marketplace dominated by larger platforms like Etsy and fostering innovation in their offerings.
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Shownotes: Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we
meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And check out Clif Bar’s founding story from Gary’s first appearance on the show in 2016.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.You can follow HIBT on X & Instagram, email us at [email protected], and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dude Perfect: Cory Cotton and Tyler Toney (2021) with full AI transcript and summary
Update: 2024-12-02
Duration: 01:28:43
Summary: In this episode of How I Built This with Guy Raz, Cory Cotton and Tyler Toney recount the origins of Dude Perfect, which started as
Duration: 01:28:43
Summary: In this episode of How I Built This with Guy Raz, Cory Cotton and Tyler Toney recount the origins of Dude Perfect, which started as
a college bet at Texas A&M and transformed into a premier entertainment brand with over 60 million subscribers. Their journey involved creative trick shots, balancing day jobs, and facing challenges in establishing ad revenue. After gaining traction from a viral video featured on Good Morning America, they began to embrace professionalism with significant sponsorship deals, ultimately resulting in a platform that includes live events and diverse content. Their story highlights the importance of friendship, creativity, and hard work.
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Shownotes: As Texas A&M students in the mid 2000's, Cory Cotton, Tyler Toney and their housemates spent countless hours playing hockey in the living room and
attempting trick shots in the backyard. A spontaneous bet over a sandwich led the guys to make a video montage of outrageous basketball shots, which they titled Dude Perfect and posted on a new site called YouTube. After that first video wound up on Good Morning America, the five Dudes challenged themselves to even more outrageous stunts: an impossible shot from the third tier of a stadium, a here-goes-nothing lob from the door of a flying plane. But despite their growing popularity, the group spent five grueling years trying to build ad revenue and brand deals while juggling day jobs and commuting weekly across Texas. In 2014, they finally committed fulltime to building Dude Perfect into a robust entertainment platform, which today includes books, TV, live events, and a YouTube channel that has more subscribers than the NBA, NFL, and NHL combined.This episode was produced by J.C. Howard with music composed by Ramtin Arablouei. Edited by Neva Grant with research help from Claire Murashima.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Norma Kamali of Norma Kamali with full AI transcript and summary
Update: 2024-11-28
Duration: 00:50:29
Summary: In this episode of 'How I Built This,' Guy Raz speaks with fashion designer Norma Kamali, who shares her journey of building a global brand
Duration: 00:50:29
Summary: In this episode of 'How I Built This,' Guy Raz speaks with fashion designer Norma Kamali, who shares her journey of building a global brand
while maintaining creative integrity. She offers insights to entrepreneurs Ahmed, Bob, and Adriana, emphasizing the importance of merging creative vision with business acumen, developing a unique brand narrative, and targeting the right demographics. Kamali's advice on partnerships, funding, and effective marketing strategies provides valuable guidance for those navigating the complex landscape of entrepreneurship.
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Shownotes: Iconic fashion designer Norma Kamali joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Norma shares her take
on balancing a strong creative vision with the financial realities of building a worldwide brand. First we meet Ahmed in the U.K,, who’s refining a narrative for his eyeglass store concept in hopes of attracting investors. Then Bob in Chicago, who wants to change how people view lunch with his fast casual soup restaurants. And Adreana in Sacramento, who’s wondering if outside investment is the best way to scale her inclusive activewear business. Thank you to the founders of Cambridge Spectacle Company, Sunny Bowls and the Love Her Shop for being part of the show.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Norma Kamali’s founding story as told by Norma on the show in 2021. This episode was produced by Kerry Thompson. It was edited by John Isabella. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Noosa Yoghurt: Koel Thomae with full AI transcript and summary
Update: 2024-11-25
Duration: 01:07:26
Summary: In this episode of 'How I Built This with Guy Raz,' Koel Thomae recounts her journey from discovering a unique yogurt on the Sunshine Coast
Duration: 01:07:26
Summary: In this episode of 'How I Built This with Guy Raz,' Koel Thomae recounts her journey from discovering a unique yogurt on the Sunshine Coast
of Australia to establishing Noosa Yoghurt in Boulder, Colorado. Lacking dairy experience, she strategically partnered with Australian yogurt-makers and a local dairyman, navigating regulatory challenges to build her brand. Despite facing numerous hurdles and a near-death experience due to demand, Noosa Yoghurt flourished, landing in 25,000 stores and achieving over $200 million in sales by 2018, before being acquired by Campbell's.
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Shownotes: In a small beach town on Australia’s sunshine coast, Koel Thomae tasted a yogurt that would change her life: creamy, infused with honey and piquant
with passion fruit, it became an obsession–something she was determined to recreate in her adopted home of Boulder, Colorado. With no knowledge of dairy, Koel forged an 8,000 mile partnership between the Australian yogurt-makers and a Colorado dairyman. Noosa Yoghurt faced a near-death experience as the founders scrambled to meet the pace of demand; but by 2018, the brand was available in 25,000 stores, with over $200M in sales. Today, the company is owned by the food conglomerate Campbell’s.This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei.It was edited by Neva Grant with research from Olivia Rockeman.Our audio engineers were Robert Rodriguez and Gilly Moon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Chris Ruder of Spikeball with full AI transcript and summary
Update: 2024-11-21
Duration: 00:48:54
Summary: In this episode of 'How I Built This', host Guy Raz speaks with Chris Ruder, CEO of Spikeball, as they tackle entrepreneurship advice for early-stage
Duration: 00:48:54
Summary: In this episode of 'How I Built This', host Guy Raz speaks with Chris Ruder, CEO of Spikeball, as they tackle entrepreneurship advice for early-stage
founders. Ruder reflects on how he built Spikeball into a recognized brand and shares strategies for identifying core customers. The episode includes discussions about scaling a parkour gym, expanding a running brand, and recovering from a closed surf shop. Key insights emphasize the importance of customer engagement, community support, and innovative marketing approaches.
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Shownotes: Spikeball founder and CEO Chris Ruder joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Chris shares an early-days
strategy that ended up revealing surprising intel about his core customers.First we meet Jimmy in California, who’s wondering how to find passionate managers as he scales his chain of parkour gyms. Then Cindy in Massachusetts, who’s looking to expand her running brand beyond its niche with a new product. And Nigel in New York, who’s poising himself for a comeback after his Rockaway Beach surf shop went under last year.Thank you to the founders of Freedom in Motion Gym, Pen and Paces, and Station RBNY Surf Shop for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Spikeball’s founding story as told by Chris on the show in 2023.This episode was produced by Sam Paulson, who also composed the music. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Athletic Brewing Company: Bill Shufelt with full AI transcript and summary
Update: 2024-11-18
Duration: 01:04:23
Summary: In this episode of 'How I Built This,' Bill Shufelt recounts the founding of Athletic Brewing Company, a non-alcoholic beer brand he established in 2017
Duration: 01:04:23
Summary: In this episode of 'How I Built This,' Bill Shufelt recounts the founding of Athletic Brewing Company, a non-alcoholic beer brand he established in 2017
amid a skeptical market. Facing challenges from manufacturers and retailers, he leveraged personal experiences and sampling strategies at athletic events to shift consumer perceptions. Bill's journey from a finance career to pursuing this passion was supported by his wife, leading to significant breakthroughs in product development and market acceptance. Today, Athletic Brewing is valued at over $800 million, as Bill sees enormous potential for growth in the non-alcoholic beer market, which remains largely untapped.
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Shownotes: Bill Shufelt founded Athletic Brewing Company to re-invent non-alcoholic beer, but quickly learned that brewers didn’t want to make it, stores didn’t want to sell
it, and potential customers didn’t want to buy it. The NA beer that already existed was outdated and foul-tasting, but Bill was convinced that if he could make a good-tasting brew, it would appeal to a growing cohort of people who wanted to enjoy beer without getting buzzed. For a while, Bill’s wife was the only person who supported him, but he eventually found an innovative brewer, and a winning strategy of sampling the beer at athletic events. Today, the company is valued at $800 million and Bill believes they’re just getting started.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Gary Hirshberg of Stonyfield with full AI transcript and summary
Update: 2024-11-14
Duration: 00:44:59
Summary: In this episode of 'How I Built This,' Gary Hirshberg, co-founder of Stonyfield, discusses his early challenges and the significance of resilience in entrepreneurship. He
Duration: 00:44:59
Summary: In this episode of 'How I Built This,' Gary Hirshberg, co-founder of Stonyfield, discusses his early challenges and the significance of resilience in entrepreneurship. He
emphasizes consumer loyalty and the importance of social missions, suggesting that these elements can differentiate a product in a competitive market. Hirshberg provides tailored advice to three early-stage entrepreneurs: maintaining strong brand management while reducing waste, understanding target demographics for vegan camping meals, and effective hiring practices to support business growth. The discussions highlight how aligning marketing strategies with consumer values and sustainable practices can drive success.
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Shownotes: Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Gary explains how
a social mission can be a competitive advantage for a consumer product.First we meet Cate in Oregon, who’s trying to figure out the best way for her leather goods company to stop cow hides from going to waste. Then Jamie in Santa Barbara, whose gourmet vegan camping meals are speaking to a customer demographic she wasn’t expecting. And Dianna in the Bay Area, who’s ready to hire a right hand for her seeded cracker company but isn’t sure where to look.Thank you to the founders of Range Revolution, Poe & Co. Folk Foods, and Cult Crackers for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Stonyfield’s founding story as told by Gary on the show in 2017.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Boll & Branch: Scott and Missy Tannen with full AI transcript and summary
Update: 2024-11-11
Duration: 01:09:12
Summary: In this episode of "How I Built This," Scott and Missy Tannen share their unexpected journey in founding Boll & Branch, a luxury bedding brand
Duration: 01:09:12
Summary: In this episode of "How I Built This," Scott and Missy Tannen share their unexpected journey in founding Boll & Branch, a luxury bedding brand
known for organic cotton and ethical practices. Starting with no background in textiles, they took financial risks, including a substantial mortgage on their home for a major advertising campaign. Despite skepticism from industry veterans, they developed a commitment to supply chain transparency and quality sourcing methods. The game-changing exposure from a Wall Street Journal feature propelled their sales, ultimately making them a leading brand in the U.S. Their story illustrates resilience, innovative marketing, and the importance of ethical business practices.
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Shownotes: Scott and Missy Tannen knew nothing about bed linens when they dreamed up the idea of launching a bedding company, but that didn’t stop them
from setting ambitious goals: super soft sheets, 100% organic cotton, and a supply chain that was traceable from end to end. Thanks to an article in the Wall Street Journal and a $2 million advertising bet on The Howard Stern Show, Boll & Branch grew rapidly, but also faced crippling cash crunches, forcing the Tannens to scramble for loans and borrow against their own home. Today, Boll & Branch is one of the most popular luxury linen brands in the U.S., with over $200 million in revenue. This episode was researched and produced by Katherine Sypher, with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Robert Rodriguez and Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at [email protected]. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Brian Scudamore of 1-800-GOT-JUNK? with full AI transcript and summary
Update: 2024-11-07
Duration: 00:46:35
Summary: In this episode of How I Built This, Guy Raz interviews Brian Scudamore, the founder of 1-800-GOT-JUNK?, who shares valuable insights with early-stage entrepreneurs. He
Duration: 00:46:35
Summary: In this episode of How I Built This, Guy Raz interviews Brian Scudamore, the founder of 1-800-GOT-JUNK?, who shares valuable insights with early-stage entrepreneurs. He
discusses the importance of balancing focus and expansion in business and advises an entrepreneur, Teresa, to concentrate on her successful product rather than diversifying too quickly. Scudamore also provides guidance to Jake, a founder struggling with his skincare brand, stressing the need for clear messaging and audience connection. Additionally, he addresses Theo's challenges in scaling his poultry business after an initial successful attempt, emphasizing the importance of delegation and understanding failure as a part of the entrepreneurial journey.
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Shownotes: 1-800-GOT-JUNK? founder and CEO Brian Scudamore joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Theresa in
Denver, who’s wondering if she should diversify her edible flower products or double down on a core offering. Then Jake in Los Angeles, who’s seeking clarity on his customizable skincare brand’s target customer. And Theo near Sacramento, who wants to nail a second attempt at drastically scaling up his live poultry sales company.Thank you to the founders of Flouwer Co., Notion Skincare, and Fox & Hen Fine Poultry Co. for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to 1-800-GOT-JUNK?’s founding story as told by Brian on the show in 2017. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
BARK: Matt Meeker with full AI transcript and summary
Update: 2024-11-04
Duration: 01:06:09
Summary: In this episode, Matt Meeker shares the journey of co-founding BARK, a subscription service for dog products inspired by his Great Dane, Hugo. Launched in
Duration: 01:06:09
Summary: In this episode, Matt Meeker shares the journey of co-founding BARK, a subscription service for dog products inspired by his Great Dane, Hugo. Launched in
2012, BARK expanded from dog toys to various pet products, reflecting themes of innovation and resilience in entrepreneurship. Meeker discusses mistakes from previous ventures, such as excessive capital leading to poor decisions, and emphasizes the importance of community engagement. The conversation delves into the company's growth, navigating challenges during the pandemic, and commitment to profitability, culminating in BARK's aspirations for future expansion and success.
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Shownotes: When Matt Meeker started sharing a Brooklyn apartment with a Great Dane, he didn’t know it would inspire him to launch a multi-million dollar company.
But, disappointed by what pet stores offered for big dogs like his, Matt co-founded BARK, a subscription service for dogs of all sizes. After launching in 2012, the brand expanded to include food, furnishings, and luxury charter flights, where dogs roam free about the cabin. Along the way, Matt applied critical lessons from his past startups, including a failed text-messaging company, and the social platform Meetup.This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Patrick Murray and Maggie Luthar. You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Angie Hicks of Angi with full AI transcript and summary
Update: 2024-10-31
Duration: 00:49:18
Summary: In this episode of 'How I Built This', Guy Raz and Angie Hicks discuss vital entrepreneurial advice tailored to early-stage founders. Angie shares her insights
Duration: 00:49:18
Summary: In this episode of 'How I Built This', Guy Raz and Angie Hicks discuss vital entrepreneurial advice tailored to early-stage founders. Angie shares her insights
from her experience in connecting with service providers and highlights the need for human interaction in tech. Paige seeks guidance for expanding her women’s motocross apparel brand, focusing on attracting investors and leveraging social media. Dianne reflects on her late entrepreneurial journey with Westin Table, emphasizing the importance of age diversity and delegation in leadership. Keisha discusses client acquisition challenges, seeking strategies for effective marketing amidst growing demand. This conversation emphasizes collaboration, effective leadership, and creative branding strategies vital for business growth.
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Shownotes: Angie Hicks, founder of Angi (formerly Angie’s List), joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet
Paige, a dirt bike rider in Southern California looking to expand her women’s motocross clothing brand into retail stores. Then Dianne from Massachusetts, who’s wondering how and when to bring on new leadership to help her grow her e-commerce homegoods business. And Keisha from Kansas City, who’s hoping to reach new customers for her online Spanish language learning program.Thank you to the founders of McRey Motocross Co., Weston Table, and Bridge the Gap Spanish for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Angi’s founding story as told by Angie on the show in 2016.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Black Diamond Equipment: Peter Metcalf with full AI transcript and summary
Update: 2024-10-28
Duration: 00:54:36
Summary: In this episode of 'How I Built This', Peter Metcalf recounts his journey to revive the bankrupt Chouinard Equipment, investing his life savings and personal
Duration: 00:54:36
Summary: In this episode of 'How I Built This', Peter Metcalf recounts his journey to revive the bankrupt Chouinard Equipment, investing his life savings and personal
guarantees despite only owning 10% of the company. He transformed it into Black Diamond Equipment, focusing on climbing gear and capitalizing on the sport's rising popularity. Metcalf emphasizes the importance of teamwork, innovation, and tackling legal challenges in climbing gear safety. His efforts led to significant growth, marked by successful product innovations like headlamps and ski boots. After 26 years, he transitioned leadership to secure the company’s future while remaining passionate about climbing.
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Shownotes: In 1989, after years of scaling some of the most challenging peaks in the world, Peter Metcalf took on a daunting new risk: resuscitating a
bankrupt climbing-equipment company, and putting himself into deep debt to do so. From the defunct assets of Chouinard Equipment, Peter launched Black Diamond Equipment, and capitalized on the growing popularity of sport climbing to grow it into one of the most recognizable outdoor brands in the world. By the way, Yvon Chouinard, the founder of Chouinard Equipment, went on to build his next company, Patagonia, into an iconic outdoor apparel brand. It’s a great HIBT story, and you can listen to it HERE.This episode was produced by Josh Lash, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Alex Cheng.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What It Really Takes To Build a Food Business: Part 2 with full AI transcript and summary
Update: 2024-10-25
Duration: 00:37:04
Summary: In this episode, entrepreneurs Becca, Brian, and Kaui discuss strategies for successfully building food brands. They emphasize the significance of visually appealing packaging and influencer
Duration: 00:37:04
Summary: In this episode, entrepreneurs Becca, Brian, and Kaui discuss strategies for successfully building food brands. They emphasize the significance of visually appealing packaging and influencer
marketing to attract consumers. The founders elaborate on maintaining strategic focus on core product lines while being adaptable and resourceful during challenging times. They share insights on the complexities of co-founder relationships and stress the importance of clear vision and communication. The discussion also touches on crisis management, consumer engagement, and evolving customer preferences towards sustainable food options.
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Shownotes: This is part two of our special series on building food businesses presented by Klaviyo. If you haven't heard part one from last week, go
back and check it out.In that episode, three founders of three different food brands – Becca Millstein from Fishwife, Brian Rudolph from Banza, and Caue Suplicy from Barnana – shared how they got their start.Today, you’ll find out how these founders have grown their brands into category-defining businesses. You’ll hear about some challenging moments – and also strategic advice if you’re building your own business.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.Our thanks to Klaviyo for sponsoring today’s episode.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Michael Preysman of Everlane with full AI transcript and summary
Update: 2024-10-24
Duration: 00:49:48
Shownotes: Everlane co-founder and former CEO Michael Preysman joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Todd
Duration: 00:49:48
Shownotes: Everlane co-founder and former CEO Michael Preysman joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Todd
in the Bay Area, who’s looking to spread the word about his pickleball apparel brand with a younger demographic. Then Anna in Sydney, who wonders if she should expand her eco-friendly kids clothing line to include adults. Then Pall in British Columbia, who wants to change how people think about reusable plastic containers.Thank you to the founders of KTCHN, Earthlings United and Mr. Lid for being part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Everlane’s founding story as told by Michael on the show in 2023. This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Robert Rodriquez and Gilly Moon. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 Seeds: Kat Hantas with full AI transcript and summary
Update: 2024-10-21
Duration: 01:06:22
Shownotes: Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to
Duration: 01:06:22
Shownotes: Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to
give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In 2018, she recruited her sister and a friend to launch 21 Seeds, and despite multiple challenges, their mom-strategy paid off. Just three years after launch, 21 Seeds sold for $160 million to Diageo, one of the largest alcoholic beverage companies in the world. This episode was produced by Carla Esteves with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What It Really Takes To Build a Food Business: Part 1 with full AI transcript and summary
Update: 2024-10-18
Duration: 00:36:16
Shownotes: Innovation is a constant in the food industry. But it’s incredibly difficult to go from a tasty idea to an actual spot on the grocery
Duration: 00:36:16
Shownotes: Innovation is a constant in the food industry. But it’s incredibly difficult to go from a tasty idea to an actual spot on the grocery
store shelves. So if you have an idea for a food business, how do you turn it into reality?In this special two-episode series brought to you by Klaviyo, three founders share what it took to get their products on those shelves – and what it still takes today to keep their brands growing. This episode covers the journey from ideation to production and actual sales. Guy is joined by Becca Millstein from Fishwife, Brian Rudolph from Banza, and Caue Suplicy from Barnana.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.Our thanks to Klaviyo for sponsoring today’s episode. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Lara Merriken of LÄRABAR with full AI transcript and summary
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Update: 2024-10-17
Duration: 00:50:37
Shownotes: LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a
Duration: 00:50:37
Shownotes: LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a
coaching service for entrepreneurs.First we meet Alison in Denver, who’s hoping to maintain her body care brand’s edge and authenticity as it expands to new retailers. Then Mariano in Miami, who’s wondering how to market his caffeinated gum to corporate buyers. And Lauretta on Long Island, a one-woman-show who’s looking to fundraise for her ginger tea brand.Thank you to the founders of Joy Breeders, Maax Brands, and Lauretta’s British Ginger T for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to LÄRABAR’s founding story as told by Lara on the show in 2018.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Viator: Rod Cuthbert with full AI transcript and summary
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Update: 2024-10-14
Duration: 01:09:10
Shownotes: Clicking a button to book vacation tours might feel normal today, but Rod Cuthbert helped create that future through his company, Viator. Founded in the
Duration: 01:09:10
Shownotes: Clicking a button to book vacation tours might feel normal today, but Rod Cuthbert helped create that future through his company, Viator. Founded in the
early days of the internet boom, Viator emerged almost by accident from a failed partnership with another company. As online booking grew, Rod correctly predicted that travel agents would become outmoded, and began working with local providers to help travelers book anything from skip-the-line tours of the Sistine Chapel to cooking lessons in a Thai kitchen. Viator was purchased in 2014 by Tripadvisor for $200 million–and remains a top virtual destination for anyone headed to a real one.This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line: Growing Beyond Your Niche with full AI transcript and summary
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Update: 2024-10-10
Duration: 00:41:28
Shownotes: This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice
Duration: 00:41:28
Shownotes: This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice
to three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.First, Oni from Fort Worth has developed a two-in-one game designed to strengthen relationships through deeper conversations. Then, Ken from Minneapolis whose vision for better eye health starts with dry-eye relief, without the drops. And finally, Adam in Tampa is looking to scale his ‘pet project’ into a nationwide photography business.Thank you to the founders of The WAMO Game, Tear Restore, and A Gold Photo for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298. To hear our guests’ previous episodes:Uncle Nearest Premium Whiskey: Fawn Weaver | Advice Line with Fawn WeaverOrgain: Andrew Abraham | Advice Line with Andrew Abraham CAVA: Ted Xenohristos and Brett Schulman | Advice Line with Brett Schulman This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Paperless Post: James and Alexa Hirschfeld with full AI transcript and summary
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Update: 2024-10-07
Duration: 01:06:25
Shownotes: In 2007, when James Hirschfeld got the idea to start an online invitation company, the first person he turned to for help was his older
Duration: 01:06:25
Shownotes: In 2007, when James Hirschfeld got the idea to start an online invitation company, the first person he turned to for help was his older
sister, Alexa. Together, they were inspired to create a brand that combined the ease of digital correspondence with the beauty of paper.Along the way, the founders faced myriad challenges: convincing investors that people would pay for virtual paper, settling on the right business model, and—worst of all-- the existential threat of Covid. 15 years after launch - Paperless Post has sent over 650 million invitations, and has even been parodied on Saturday Night Live.This episode was produced by Kerry Thompson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by J.C Howard. Our engineers were Robert Rodriguez and James Willetts.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line: Reaching New Customers with full AI transcript and summary
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Update: 2024-10-03
Duration: 00:38:24
Shownotes: This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions
Duration: 00:38:24
Shownotes: This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions
about reaching new customers from three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line. First, Erin from Alameda, California wants to introduce users to an online divorce platform so the legal process isn’t any harder than it has to be. Then, Kaveh in San Diego seeks to bring his olive oil beyond the farmers market and into kitchens nationwide. And finally, Erik from New Jersey offers on-the-go medical kits to make travel prep that much easier. Thank you to the founders of Hello Divorce, aficio22 and JetSet Meds for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298. To hear our guests’ previous episodes:TaskRabbit: Leah Solivan | Advice Line with Leah Solivan MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson | Advice Line with Scott and Ally Svenson Supergoop!: Holly Thaggard | Advice Line with Holly Thaggard This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Gilly Moon and Robert Rodriguez. You can follow HIBT on X & Instagram and sign up for Guy's freenewsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lily’s Sweets: Cynthia Tice with full AI transcript and summary
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Update: 2024-09-30
Duration: 01:07:14
Shownotes: When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy
Duration: 01:07:14
Shownotes: When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy
her love of chocolate, she set out to make an indulgent, sugar-free version, sweetened with stevia. After some disastrous early recipes, Lily’s Sweets launched nationally in Whole Foods, with just four employees. Cynthia correctly predicted that a growing number of shoppers would willingly pay for healthier treats, and just ten years after launch, Lily’s Sweets caught the eye of Hershey’s, which acquired it for $425 million.This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Vicky Tsai of Tatcha with full AI transcript and summary
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Update: 2024-09-26
Duration: 00:48:27
Shownotes: Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her
Duration: 00:48:27
Shownotes: Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her
decision to briefly step back into, and then out of again, the CEO role.First we meet Jessica in Newport Beach, who’s wondering how to increase brand awareness for her handcrafted fine jewelry. Then Brittany in New York City, who’s looking to prioritize sales channels for her growing fem care brand. And Devon in Cleveland, who wants to generate buzz around the launch of her creative cake company. Thank you to the founders of Petit Anjou, Beia Beauty, and Mugsy Bakes for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Tatcha’s founding story as told by Vicky on the show in 2020. This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Graduate Hotels: Ben Weprin with full AI transcript and summary
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Update: 2024-09-23
Duration: 01:05:51
Shownotes: In 2014, Ben Weprin decided to take people’s best college memories and spin them into a new business: Graduate Hotels. Each of the chain’s properties
Duration: 01:05:51
Shownotes: In 2014, Ben Weprin decided to take people’s best college memories and spin them into a new business: Graduate Hotels. Each of the chain’s properties
was decorated to reflect the character of the college town in which it was based, with photos of famous alums or life-sized sports mascots in the lobby. After 13 years in commercial real estate, Ben got the idea for Graduate after renovating a dilapidated Days Inn in Chicago, and realizing that a hotel can tell a story as well as—maybe even better than—a box of cereal or a pair of shoes. Although the Covid lockdowns threatened to bankrupt Graduate, Ben was able to secure the chain’s future by selling it to Hilton, and today the 35 (+) chain is expected to add dozens more properties.This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. It was edited by Neva Grant with research assistance from Katherine Sypher. Our engineers were Robert Rodriguez and James Willetts.You can follow HIBT on Twitter & Instagram, and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Sadie Lincoln of barre3 with full AI transcript and summary
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Update: 2024-09-19
Duration: 00:53:43
Shownotes: barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how
Duration: 00:53:43
Shownotes: barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how
she introduced her novel fitness concept to new customers. First we meet Dustin in Texas, who’s working on a brand identity for his ketchup-mustard combo condiment. Then Andrew in Missouri, who wants to convey the value of his newly-created yard game. And Randi in Alabama, who’s wondering if she should step back from being the sole face of her soon-to-be community gathering space. Thank you to the founders of Ketchustard, Pizzy Products and Ruffner Treehouse Village for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to barre3’s founding story as told by Sadie on the show in 2017. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Barefoot Wine: Bonnie Harvey and Michael Houlihan with full AI transcript and summary
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Update: 2024-09-16
Duration: 01:15:10
Shownotes: Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to
Duration: 01:15:10
Shownotes: Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to
sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world. This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Olivia Rockeman.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Leah Solivan of Taskrabbit with full AI transcript and summary
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Update: 2024-09-12
Duration: 00:48:54
Shownotes: Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core
Duration: 00:48:54
Shownotes: Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core
customer base. First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.Thanks to the founders of Poppy Notes, My Love Your Love and Dynabuddy for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Taskrabbit's founding story as told by Leah on the show in 2022.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Groupon and Descript: Andrew Mason with full AI transcript and summary
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Update: 2024-09-09
Duration: 01:11:25
Shownotes: Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep
Duration: 01:11:25
Shownotes: Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep
discounts on everything from sushi rolls to plastic surgery soon became a ubiquitous part of life in cities across the world. In 2011, just three years after launching, Groupon had the largest internet IPO since Google, with a valuation of $12.7 billion.But people began to complain that Andrew was not up to the role of CEO: he was quirky and unpredictable, and unable to navigate the company’s rocket-ship growth and the surge of copycats that threatened it. Soon, Groupon’s revenue slumped, and Andrew was fired from the company he’d started. But like many of the best entrepreneurs, he learned from his failure. Today, Andrew runs a new startup, an audio and video editing platform called Descript. In fact, we use Descript to make this show! This episode was produced by Chris Maccini with music by Ramtin Arablouei.Edited by Neva Grant, with research from Kathrine Sypher. Our audio engineers were Maggie Luthar and Robert Rodriguez.You can follow HIBT on X & Instagram, and email us at [email protected]. Sign up for Guy’s free newsletter at guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Scott and Ally Svenson of MOD Pizza with full AI transcript and summary
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Update: 2024-09-05
Duration: 00:45:51
Shownotes: MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss
Duration: 00:45:51
Shownotes: MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss
MOD’s recent acquisition.Today we meet Evan, who recently turned his Richmond-based pizza restaurant into a vegan frozen pizza company. Then Zebbie, a restaurateur in Birmingham who's looking to take his hot chicken concept on the road. And Christiane, a Los Angeles area tequila-maker on a mission to improve her industry’s labor conditions. Thanks to the founders of Udderless Plant-based Pizza, Eugene’s Hot Chicken and Valor Bebidas for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to MOD Pizza’s founding story as told by Scott and Ally on the show in 2023.This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Olipop: Ben Goodwin with full AI transcript and summary
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Update: 2024-09-02
Duration: 01:09:05
Shownotes: When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge:
Duration: 01:09:05
Shownotes: When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge:
to create a beverage that evoked the colas and root beers of his youth, but was low in sugar and good for the gut. After years of painstaking effort and one failed brand, Ben and his partner launched Olipop in 2018. Made with fiber and prebiotics and sweetened with Stevia, it joined the growing ranks of “functional sodas,” launching first in natural food stores and spreading quickly to the big chains. This year, the brand is expected to do nearly $500 million in sales, and, as younger consumers drift away from legacy soda, Ben says Olipop will only get bigger.This episode was produced by Sam Paulson with music composed by Ramtin Arablouei and Sam Paulson. It was edited by Neva Grant with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Ariel Kaye of Parachute Home with full AI transcript and summary
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Update: 2024-08-29
Duration: 00:50:49
Shownotes: Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their
Duration: 00:50:49
Shownotes: Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their
next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Insomnia Cookies: Seth Berkowitz with full AI transcript and summary
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Update: 2024-08-26
Duration: 01:17:16
Shownotes: When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late
Duration: 01:17:16
Shownotes: When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late
at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decades of detours, long-shot decisions, and near-bankruptcies, Insomnia Cookies is now a $350 million dollar business.This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Maggie Luthar.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Jamie Siminoff of Ring with full AI transcript and summary
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Update: 2024-08-22
Duration: 00:51:06
Shownotes: Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we
Duration: 00:51:06
Shownotes: Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we
meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergonomic desk. Then Iyin, a Baltimore-based product specialist seeking to balance accessibility and profitability for her ethically-sourced chocolate brand. And Franchesca, an Atlanta area educator deliberating whether to pursue small-business certifications for her motivational classroom posters.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Ring’s founding story as told by Jamie on the show in 2020.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Banana Republic: Mel and Patricia Ziegler with full AI transcript and summary
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Update: 2024-08-19
Duration: 01:31:09
Shownotes: With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it
Duration: 01:31:09
Shownotes: With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it
into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an adventure, Banana Republic caught the attention of the media, and sales grew. But so did the headaches of running the business, and in 1983, the Zieglers sold the brand to The Gap. Over the years, Banana Republic lost its distinctive, retro-Safari feel, and the Zieglers departed to start another brand, The Republic of Tea. Today, Banana Republic remains a multi-million dollar business, with hundreds of stores around the world.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineer was Kwesi Lee.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Holly Thaggard of Supergoop! with full AI transcript and summary
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Update: 2024-08-15
Duration: 00:47:21
Shownotes: Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their
Duration: 00:47:21
Shownotes: Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their
brands.Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a shaving product he developed with his Navy bunkmate while they were deployed. And Erin in Illinois, who wants to make water sports safer with a life jacket upgrade.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Holly tell the story of how Supergoop! was founded from her first visit to the show back in 2020.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thrive Market: Nick Green with full AI transcript and summary
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Update: 2024-08-12
Duration: 00:54:53
Shownotes: In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries.
Duration: 00:54:53
Shownotes: In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries.
As a solution, Nick and his co-founders launched an e-commerce mashup of Whole Foods and Costco, where members purchase healthy foods online at a discount.When it came time to ask venture capitalists for funding, dozens of VC’s said no–but thanks to hundreds of small checks written by health bloggers, Thrive Market pulled together enough money to launch in 2014. Within a year, the founders had proven the VC’s wrong, but still scrambled to fuel the pace of growth, while keeping the business afloat. Today, Thrive Market has over 1.5 million paid members and, last year, brought in over $500 million in sales. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Jim Koch of Boston Beer Company with full AI transcript and summary
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Update: 2024-08-08
Duration: 00:50:57
Shownotes: Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet
Duration: 00:50:57
Shownotes: Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet
Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, who wants potential customers to know that her Ontario-based electrical contracting company has some of the best service out there.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And be sure to listen to Boston Beer Company’s founding story as told by Jim on the show in 2017.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SmartSweets: Tara Bosch with full AI transcript and summary
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Update: 2024-08-05
Duration: 01:14:48
Shownotes: Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year
Duration: 01:14:48
Shownotes: Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year
and moved in to her grandmother’s basement. But, with a gummy bear mold from Amazon and a sugar-free candy recipe she tinkered to perfection, Tara got to work on a wild vision: she would create a global company called SmartSweets that would revolutionize the candy aisle and become a top seller of low-sugar candies. In 2020, Tara achieved her goal and sold SmartSweets for $360 million — a mere five years after creating the brand. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Melia Agudelo. Our audio engineers were Gilly Moon and Maggie Luthar.You can follow HIBT on X & Instagram, and email us at [email protected]. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Jeff Raider of Harry's with full AI transcript and summary
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Update: 2024-08-01
Duration: 00:46:18
Shownotes: Harry’s and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions.Today we meet
Duration: 00:46:18
Shownotes: Harry’s and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions.Today we meet
Uli, who’s trying to balance multiple revenue streams for her Los Angeles-based gelato business. Then Travis in Boulder, who just hired his first employee for his upstart package delivery service. And Karly from southern California, who’s launching a children’s book subscription that makes the full moon more magical.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And to hear the founding story of Harry’s, check out Jeff's first appearance on the show in 2023.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Specialized Bicycle Components: Mike Sinyard with full AI transcript and summary
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Update: 2024-07-29
Duration: 00:56:11
Shownotes: Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell
Duration: 00:56:11
Shownotes: Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell
high-quality bike parts. He eventually decided to make his own models, becoming a pioneer in the industry by designing the first mass-produced mountain bikes. By the 1990’s, Specialized was pulling in tens of millions of dollars in revenue, and Mike brought in outside experts to help grow the business. That turned out to be a huge mistake; Mike spent the next few years recovering from bad business decisions, and recalibrating the company after near bankruptcy. Today, Specialized has regained its reputation as an industry leader, and does around $500 million in sales per year. This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
BONUS: Brand Building Live at Cannes Lions with full AI transcript and summary
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Update: 2024-07-26
Duration: 00:28:05
Shownotes: What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more
Duration: 00:28:05
Shownotes: What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more
than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G’s Global Marketing Officer.Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions International Festival of Creativity, and was supported by Wondery.This episode was produced by John Isabella with music by Sam Paulson. It was edited by Neva Grant. Our audio engineers were Cena Loffredo and Debbie Daughtry. You can follow HIBT on X & Instagram, and email us at [email protected]. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Joe Kudla of Vuori with full AI transcript and summary
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Update: 2024-07-25
Duration: 00:43:59
Shownotes: Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Laurie, a Florida-based
Duration: 00:43:59
Shownotes: Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Laurie, a Florida-based
physician with savings to invest back into her fashionable scrubs company. Then Brendan, who wants to bring his Irish handbags to the American luxury market. And Steve in Colorado, who’s exploring wholesale opportunities for his colorful skins for ski gloves.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And to hear Vuori’s founding story, check out Joe's first appearance on the show in 2023.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On athletic shoes: Olivier Bernhard and Caspar Coppetti with full AI transcript and summary
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Update: 2024-07-22
Duration: 01:15:59
Shownotes: Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensation of
Duration: 01:15:59
Shownotes: Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensation of
a prototype running shoe made with strips of garden hose, Olivier set out to make a new sneaker for elite runners. He initially tried to pitch the design to “big guys” like Nike and Puma, but they weren’t interested. He soon partnered with two fellow Swiss with backgrounds in branding, and gradually, their highly technical shoe found its way to the feet of top runners, and eventually caught the eye of one of the best athletes in the world: Roger Federer. When he became an investor, On transcended running to become a full-fledged sneaker company that in 2023, netted $2 billion in sales. This episode was researched and produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Robert Rodriguez and James Willetts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Pete Maldonado of Chomps (April 2024) with full AI transcript and summary
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Update: 2024-07-18
Duration: 00:51:44
Shownotes: In case you missed it, we’re rerunning one of our first Advice Line episodes. Chomps co-founder and co-CEO Pete Maldonado joins Guy to answer questions
Duration: 00:51:44
Shownotes: In case you missed it, we’re rerunning one of our first Advice Line episodes. Chomps co-founder and co-CEO Pete Maldonado joins Guy to answer questions
from three early-stage entrepreneurs about growing their businesses. In this episode, we’ll meet Jennifer, a sourdough bagel slinger thinking about taking on 'big cream cheese.' Then Brandi, a tea shop owner hoping to bring her blends to big box retailers. And finally, Jake, an Alaska native trying to bring fresh wild salmon to Utah…even if he has to knock on every door north of Salt Lake.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.And check out how Pete and his partner Rashid scaled the Chomps brand, from his first appearance on the show last year.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
KAYAK: Paul English (2021) with full AI transcript and summary
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Update: 2024-07-15
Duration: 01:10:34
Shownotes: Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming, to GetHuman, a site that
Duration: 01:10:34
Shownotes: Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming, to GetHuman, a site that
helps users access human customer support. His best-known venture is probably KAYAK, a travel website launched in 2004 over two gin-and-tonics with co-founder Steve Hafner. Using a simple interface, KAYAK specialized in search; and it made partners out of potential rivals like Orbitz and Expedia by charging them a fee to send users to their sites. Eventually KAYAK became one of the most-searched "K" words on Google, and in 2012, it sold to Priceline for $1.8 billion. A few years later, Paul started yet another company, Lola.com—and says he plans to launch many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.