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Episode: He Makes $1,000,000 in 30 Days Selling Christmas Trees

Author: Hubspot Media
Duration: 00:36:02

Episode Shownotes

Get our Business Monetization Playbook: https://clickhubspot.com/monetization Episode 661: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the NY Christmas Tree mafia, 2 health startups with crazy traction, plus their predictions for big trends in 2025. — Show Notes: (0:00) Christmas Tree Mafia (6:45) Neko Health

(11:57) Superpower (21:43) Shaan's 4x/wk training program (25:33) Prediction: Whole Foods is going down (27:40) Prediction: Natural fibers, local meat — Links: • Curbed article - https://tinyurl.com/3z6tzf3w • Neko Health - https://www.nekohealth.com/ • Superpower - https://superpower.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Full Transcript

00:00:00 Speaker_01
So this Christmas tree thing is kind of crazy. The story is this article that I read in Curbed. Basically, it's talking about the brutal mafia-style business of Christmas tree sales in New York.

00:00:15 Speaker_00
I feel like I can rule the world. I know I can be what I want to. I put my all in it like no days off.

00:00:23 Speaker_01
And I'm just going to read you a paragraph here that just captures it. It goes, Christmas trees are a big business in New York.

00:00:29 Speaker_01
A lot of people see the quaint little shacks that appear on the side of the road just before Thanksgiving with a bunch of trees.

00:00:35 Speaker_01
And you think, oh, these are probably independently owned, maybe by jolly families of lumberjacks looking to make a few holiday bucks. That's what I thought anyways.

00:00:42 Speaker_01
In reality, a few eccentric, obsessed, and sometimes ruthless tycoons control the sale of almost every tree in the city.

00:00:50 Speaker_01
They call themselves tree men, and they spend 11 months a year preparing for Christmas time, which to them is a 30-day sprint to grab as much cash as they can. I'm in. You're in, right? Yeah, yeah, yeah. This needs to be a Netflix show, right?

00:01:04 Speaker_02
Yeah, and is this the one about this guy named Scott?

00:01:07 Speaker_01
Well, there's a bunch of guys. So it talks about like the different guys because they basically carved up the territory. It's like, you got Harlem. This one guy gets Manhattan. This other guy's got the east side.

00:01:16 Speaker_01
And they all have different territories and they all have crazy names. So it's like George Nash and Kevin Hammer. And it's like, oh yeah, Nash got Harlem. He's a smooth talking hippie from Vermont. Hammer is a Brooklyn born Scientologist.

00:01:31 Speaker_01
He was a powerful force in the business. He's the one who shaped it. Hammer is rumored to own half the tree stands in Manhattan, bringing in more than a million dollars every December.

00:01:40 Speaker_01
The lore is Hammer lives on a yacht somewhere in the Atlantic and he visits New York only at Christmastime, where he holes up in a midtown hotel room with a pile of cash on the bed and a pitbull squatting on either side of him.

00:01:50 Speaker_01
Like, is this even real? What am I reading?

00:01:53 Speaker_02
Dude, if you sell a million dollars of trees in one month, with all your expenses, that's like a $150,000, $200,000 a year salary. Way more aura. Yeah. You might have a pitbull, but there ain't going to be piles of cash or a yacht.

00:02:09 Speaker_01
It might be like 50%. I can see there's a world where there's like 50% margin all in.

00:02:14 Speaker_02
Well, you ain't owning yachts in Manhattan when it's on 500 grand a year.

00:02:18 Speaker_01
You've been doing it for like 20 years. This is an old article. So I think, yeah, it's pretty crazy. So then it talks about like, basically, one interesting thing is it talks about the history of the Christmas tree.

00:02:29 Speaker_01
So it says, 200 years ago, the idea of putting a tree inside your apartment would be a bizarre decision. It didn't make any sense. This is supposed to be shelter from the outside. Why would you bring a tree in?

00:02:40 Speaker_01
And it talks about how like Christmas trees that are trees themselves weren't even really associated with Christmas time. And then it says that started as change in 1851, there was a Dutchman named Mark Carr, who was like, I think I can do this.

00:02:52 Speaker_01
What's doing this? Like selling trees to people to for the spirit of Christmas. And so he goes, he's considered the father of Manhattan Christmas tree business. And we don't know much about him.

00:03:04 Speaker_01
But basically the way it describes him is he was out of work. And he realized that he could chop up a tree from the forest, bring it into the city, and try to sell it to the people in the city to have a piece of nature with them.

00:03:17 Speaker_01
And he goes and he tells his wife. She's like, that idea sucks. This is the great story of every entrepreneur. Tell your wife an idea, she says it sucks, and you do it anyways. I think that's the real American dream.

00:03:26 Speaker_01
And so he comes in, and he basically tries to associate these trees with

00:03:31 Speaker_01
Christmas spirit with the jolly winter time and he goes and he's he bought a got a permit for $1 to sell it inside Washington Market the which was like their wholesale bazaar and he starts to explain to people there that these are trees that you can stand upright in your house and it signifies Christmas and he sold about a day and that kind of started the the trend of indoor Christmas trees again assuming this article is not fake completely and the onion and

00:04:02 Speaker_02
Alright, so when I ran my company, The Hustle, I think we had something like 2 million subscribers and we made money through advertising.

00:04:08 Speaker_02
We didn't actually make that much money per person reading the newsletter because advertising in general is kind of a crappy business model.

00:04:15 Speaker_02
And so I remember sitting down and I'm like, what are all the different ways that I can make money off The Hustle that aren't advertising?

00:04:21 Speaker_02
And so to make sure that you don't make this mistake, Sean, me, and the HubSpot team, we went and looked at a bunch of different ways to monetize your business.

00:04:30 Speaker_02
And we put it all together in a really cool document where we lay it all out along with our research. And we call it, very appropriately, we call it the Business Monetization Playbook.

00:04:40 Speaker_02
Go to the description of this episode and you're gonna see a link to that Business Monetization Playbook. It's completely free. You just click the link and you can see it. Back to the episode. my parents to do this for a living. They owned a fruit stand.

00:04:57 Speaker_01
Yeah, you're just sitting on that fact for five minutes while I'm making up shit about the Christmas trees.

00:05:02 Speaker_02
No. So to this day, I've told you my father's a produce broker. So basically, these are made up numbers. But hypothetically, he'll buy a million dollars of onions from a farmer, and then organize a truck to go pick them up and then sell that

00:05:17 Speaker_02
load of onions to Walmart for $1.1 million and hopefully make $100,000 in profit, of which 50 goes to the truck or whatever, made-up numbers. But the way he got into that was my mom and dad owned a fruit stand on the side of the road.

00:05:31 Speaker_02
And that fruit stand made a lot of money every October by selling pumpkins and every Christmas, selling Christmas trees.

00:05:37 Speaker_02
And my mom would tell stories about like, getting up at 5am in the morning in order to like flip the pumpkins because I guess they can't rest on one side for too long. Otherwise they get lopsided.

00:05:47 Speaker_02
And they would package up these trees and they would just sell a shitload of Christmas trees and that would like make their Q4.

00:05:53 Speaker_01
I am fascinated by these kind of once a year businesses, like Michael Girdley came on the podcast, he's talking about his fireworks business, where 99% of the revenue happens the day before July 4th, right?

00:06:03 Speaker_01
Like, so it's like July 3rd is 99% of the revenue. And it's like, what a make or break, what a like high stress, but also you know, kind of peak season versus off-season style of business. And those kind of fascinate me.

00:06:17 Speaker_01
We've talked about before, like, I think one of the great side hustles is going around the neighborhood and basically saying, hey, like, do you want us to put Christmas lights up for you? We'll put Christmas lights up.

00:06:25 Speaker_01
Like, I think you can make, you know, tens of thousands of dollars in a six-month sprint if you just wanted to go knock on doors and ask, you know, the same question over and over again.

00:06:35 Speaker_01
And I think that, like, there's a guy in our neighborhood who basically does that. You know, he hits up He gets like 50 houses to say yes to this thing.

00:06:42 Speaker_01
Each one of us pays, you know, I think I paid like 1700 bucks for like a basic Christmas lights thing that took him, you know, and the guy who was knocking on the door wasn't even the guy who put the lights up.

00:06:52 Speaker_01
So I don't even know if he was just like a lead gen guy. I don't know who he was. But you know, I respect the hustle.

00:06:57 Speaker_02
What's this health startups that are have wild traction.

00:07:02 Speaker_01
So there's a couple of health startups that just caught my eye as Normally, there's a bunch of these ideas that sound really great and then they just never work.

00:07:13 Speaker_01
And a lot of them are like, and they're all the things that, you know, basically a rich, smart, San Francisco, LA, New York type of person does or wants in their life.

00:07:24 Speaker_01
And they think that everybody does and wants that and that it could be accessible to all of them, but actually it's too expensive and too hard to do and too bespoke and all this stuff. Ideas that fall into this category were like music discovery.

00:07:35 Speaker_01
And then there's like,

00:07:36 Speaker_02
Let me give you a good example. This was a headline in Business Insider. Billionaires plan to launch a media brand around the zeitgeist of Brooklyn.

00:07:44 Speaker_01
Exactly.

00:07:45 Speaker_02
A billionaire launching a media company about how Brooklyn is where it's at. That's the worst. I'll take how to lose $50 billion for $100, Alex.

00:07:56 Speaker_01
You know, the Instagram co-founders after Instagram, their like revenge company was this news reading app. So they basically, they got, they quit Facebook and they were like, ah, Facebook is kind of bastardizing Instagram.

00:08:09 Speaker_01
They're just copying Snapchat and like all this shit. And they were kind of like making these low key, like passive aggressive remarks. And then they were like, we're doing it again.

00:08:16 Speaker_01
And they did this photo shoot of them in their like, you know, like in their vacation home where they get away when they want to be creative.

00:08:23 Speaker_01
And they say, they're gonna like try to change the way that we consume news and make news, you know, less biased and more like easy to consume and all this stuff. And like, of course, you know,

00:08:33 Speaker_01
Two years later, they shut it down because that's, again, this kind of like smart, wealthy, well-meaning person trying to solve a problem that they have that not a lot of, it's not, basically it's not junk food.

00:08:45 Speaker_01
Like people want junk food, people want Cheetos, and they want the Cheeto dust on their fingers. And anybody who's like, I'm gonna take the Cheeto dust off their fingers, they just don't find a lot of demand, typically.

00:08:55 Speaker_01
Okay, so this is like what I, this is like one model of the world I have. And then there's, but then you always pay attention to what's going to break your frame. Where am I too biased? Where have I locked in?

00:09:04 Speaker_01
And maybe the world is changing underneath me. And so there's two health startups. And so Daniel Ek, who is the founder of Spotify. who is awesome guy, but he checks a bunch of the boxes, right?

00:09:16 Speaker_01
Billionaire who's, you know, coming off of a, you know, huge, you know, life altering, you know, win of a company.

00:09:22 Speaker_02
And he's been rich since he was 21.

00:09:25 Speaker_01
Been rich for a long time, obviously is at that Huberman phase where he's like, you know what, I need to like take care of my health. I need to get a protocol.

00:09:32 Speaker_01
And like, I'm going to start taking these like, you know, I'm gonna start taking drugs that nobody can pronounce. And like, I'm gonna do all these things, right? And that's like a normal thing that like, you know, I'm sort of biohacking.

00:09:41 Speaker_01
The protocol phase of life. Like, yeah, exactly. So he's in his protocol phase. And so he launches this thing called Neko Health. And it even had like the other kind of like, oh, warning signs where it's like, he's not really running it.

00:09:55 Speaker_01
He's like a part of it. But he's like, wait, you're running Spotify. So how are you gonna do this? Like, oh, there's like a team that's running it. Okay, so maybe this operator model, who knows, we'll see what happens.

00:10:03 Speaker_01
So you know, there were some warning signs. Instead, there's this post that came up. So he posts on LinkedIn. And Daniel posts, over 60,000 signups in just 12 weeks. It's been only three months since we launched Neko Health in London.

00:10:17 Speaker_01
The response has been nothing short of incredible. Over 60,000 people have signed up for a scan, which reflects a growing shift towards preventative healthcare and early detection. And I think it's sort of like, you know, maybe prenuvo-esque.

00:10:29 Speaker_02
By the way, I think that's bullshit. Getting 60,000 email subscribers. I don't think that's particularly Maybe. Because if you go to the website, it's the craziest, awesomest thing you could imagine.

00:10:42 Speaker_01
It's a $250 scan, right? So let's just say the full value of this is $15 million pipeline in three months. Now, you're saying, OK, some of you will just lookie-loos. Sure, of course. Not all these people are going to convert. OK, fine.

00:10:59 Speaker_01
Even if it's 1 15th of that, if they booked $1 million in bookings for this thing in 12 weeks, for a single geographic location in London, that's kind of interesting to me. That's not nothing, right? That's not like this pie-in-the-sky thing.

00:11:13 Speaker_01
What's it do?

00:11:14 Speaker_01
I think what they're trying to do is, basically, they're gonna scan your body, they're gonna look for moles, and they're gonna look at your arteries and your cholesterol levels and all this stuff, and they're gonna be, it's like a better health check, okay?

00:11:24 Speaker_01
So, and it's preventative, it's not, like normally, normal healthcare system is, you have symptoms, we sort of tell you to take two Advils, you come back, you're like, hey, I still got the symptoms.

00:11:35 Speaker_01
And they're like, okay, well, let's check some basic things here in the office. And then you're like, dude, I really think something's wrong. It's like, all right, go get a scan. Right? So when you're broken, you get scanned.

00:11:44 Speaker_01
And the idea where healthcare is going is like, you get scanned before you're broken to tell you where you might break or what's starting to break so that we can fix it earlier. Right? Obviously,

00:11:53 Speaker_01
Like anybody can agree with that idea, but actually doing it and making it work, both technically and building the brand around it and getting consumers excited about it and getting enough funding or getting enough revenue in the door for this to be a real business.

00:12:05 Speaker_01
It's pretty impressive to me. Okay. So, so that was the first thing that happened. That, that little post. The second thing was I'm an investor in this thing called superpower. Have you, are you an investor in this?

00:12:17 Speaker_02
I think you told me about it and it looks amazing. So superpower.com. So it says a new era of personal health, the world's most advanced digital clinic to help you live longer, prevent disease and feel your best. Okay, ignore all that.

00:12:29 Speaker_01
Ignore all that. All it is is a 10 times better version of an annual physical. Okay. I like that. Okay. You're getting an annual physical anyway.

00:12:37 Speaker_01
If you're, if you've, if you're bought into the idea of I should get an annual physical, here is a better annual physical. And they're like, okay, what's a 10 X experience of the annual physical. And by the way, I love that idea.

00:12:48 Speaker_01
The simplicity of that pitch of that, of that, of that mission, I think is really, really powerful. And the thing costs like, I don't know, like 400 or 500 bucks. So it's like, I would be willing to easily to pay.

00:13:00 Speaker_02
You're on their homepage right below Mark Zuckerberg's sister and right next to the Winklevoss twins.

00:13:07 Speaker_01
Oh, hold on. Mark Zuckerberg's sister? Well, still pretty cool. My excitement went up and down.

00:13:13 Speaker_02
You're right next to Mark Zuckerberg's sister.

00:13:18 Speaker_01
Shout out to... wasn't it Ariel? Yeah. Cool. Actually, I met her at a party. She was actually very cool.

00:13:29 Speaker_02
All right, so a while back, we had Gary Tan. He's the president of Y Combinator, which is the most successful incubator of all time. We had him on the podcast and he said that the future of businesses is creator-led.

00:13:39 Speaker_02
And that's why I'm interested in the podcast Creators Are Brands. Creators Are Brands explores how storytellers are building brands online. They're going to cover the entire creative process. They're going to talk about navigating brand partnerships.

00:13:52 Speaker_02
They're going to talk about what you need to know about growing your social media platforms. Everything you need to know on this topic, Creators Are Brands is the pod. So, check it out wherever you get your podcasts.

00:14:01 Speaker_02
Again, it's called Creators Are Brands with Tom Boyd. All right, back to the episode.

00:14:09 Speaker_01
Okay, so let me just tell you a little about this. So they sent this investor update. I think I'm allowed to share this. So Jacob, one of the founders, he sends this investor update. And I invested in this thing like a little while back.

00:14:18 Speaker_01
Didn't kind of hear about it. They were like working on it. Honestly, he was like, all right, we'll see when this thing comes out. And here's what they said. They go.

00:14:26 Speaker_01
The best doctors in the world already offer this today, but having a concierge doctor who does this type of work for you can cost like 100k plus. It's only for rich people. So our job is to make that available to everybody.

00:14:38 Speaker_02
By the way, I'm going to my concierge doctor tomorrow for my checkup and it's not $100,000. Would he pay 20k a year?

00:14:44 Speaker_01
No, maybe $5,000.

00:14:48 Speaker_02
a year. That's it. Yeah, yeah, yeah, yeah.

00:14:50 Speaker_01
But that's okay.

00:14:51 Speaker_02
I don't want the yellow pages.

00:14:56 Speaker_01
No, I don't want a friend who has Peter Tia as his doc and I think it's a quarter million dollars a year. So there's a range and you're on one side of that range.

00:15:05 Speaker_02
I'm definitely on one end of that bell curve.

00:15:16 Speaker_01
They wrote these stats and they were like, we had 3 million hits to our site during launch week. Wow. I was like, what? And they said our waitlist has grown to over 100,000 people. What? I was like, what is going on?

00:15:31 Speaker_01
And so I emailed them and their product is, the first product of the membership is a 10x better version of the annual physical.

00:15:38 Speaker_02
And so basically it's like- Is that the language they use in their documentation or are you just saying, this is just 10x better?

00:15:45 Speaker_01
This is what they said to me in an email. Got it.

00:15:48 Speaker_01
And they're like, you know, basically, you're going to get 100 plus lab tests, a full body report, an hour long consult with your doctor, a limited QA with your doctor throughout the year, additional health consults and whatever at insider prices for 499 bucks.

00:16:02 Speaker_01
Okay, like I kind of buy this value prop, right? Like, I think that's going to work. Um, and so I was like, dude, that's pretty crazy. Like, like, how can you even offer this for 500 bucks?

00:16:12 Speaker_01
Secondly, did you say you had 3 million visits during launch week and 100,000% waitlist? Like, how did you do that? Because. Yeah, I tweeted your thing out.

00:16:21 Speaker_01
But like, you know, as much as I love to pat myself on the back, I don't think I can I could help anywhere near that type of those type of numbers.

00:16:28 Speaker_01
And they were like, yeah, like, basically, in the first three or four months, 100,000 100,000 people signed up for this thing.

00:16:35 Speaker_02
So superpower.com, their site is beautiful. But the way to you, you can click join. Did you say thank you? Yeah.

00:16:46 Speaker_01
Yeah, that's my thing. That is I'm just I'm slipping in thank yous and you're welcome. When people are not trying to give me compliments. It's great.

00:16:52 Speaker_02
Or when you're point 1% of the of the reason why it looks good. You know, like you, we do is it in person? So like, is the checklist done? Or sorry, is the checkup done in person?

00:17:09 Speaker_01
No.

00:17:11 Speaker_02
So how do they do the thing where I cough?

00:17:16 Speaker_01
I don't know, because I haven't been a customer yet. I'm on the wait list still. But I assumed it's like all telemedicine, where basically, let's say, they send you to a quest type of thing to do the blood draw. Got it. They order your labs.

00:17:31 Speaker_01
And then there's a doctor remote who's analyzing your labs, who does the call with you, does the consult, talks to you, all that stuff.

00:17:36 Speaker_02
Understood. Okay.

00:17:38 Speaker_01
Anyways, I thought that was pretty crazy traction because I was like, dude, if I was like, let's just take the total potential value of the pipeline.

00:17:43 Speaker_01
You're saying during launch week or during this like kind of first couple months after you just announced the company, you have $49 million of potential revenue in the list, which of course, only a fraction of a fraction is that is going to convert.

00:17:57 Speaker_01
But I mean, it's still just like really impressive.

00:18:00 Speaker_01
So a lot of these health startups that I thought were kind of like wishful thinking, I think something has shifted in the culture where health startups are no longer wishful thinking and people are legit willing to pay.

00:18:10 Speaker_01
And you see this with content, you see this with Huberman, with Peter Atiyah, with Brian Johnson. I think there's a shift happening where Health is cool. Health is in.

00:18:20 Speaker_01
And whatever that next layer of like the market, you know, that next segment of the bell curve that's interested in this, but it's a big like sizable chunk.

00:18:29 Speaker_01
It feels like another part of the bell curve has gotten unlocked of people who are willing to spend.

00:18:33 Speaker_02
What's the early adopter phase? Is it like, it's like freaks, and then it's like early adopters, and then it's like everyone else. Like, what is it?

00:18:40 Speaker_01
What's like the... We should rename all the segments.

00:18:43 Speaker_02
Yeah, like, like fucking quacks and weirdos. People you hate to talk to.

00:18:48 Speaker_01
Yeah. Like, you know, innovators. That's the one you're talking about. So the freaks and geeks, and then there's early adopters, which are wannabes, that's us.

00:19:00 Speaker_01
So we keep an eye on what the freaks and geeks are doing and we start to, you know, half-ass copy them. And then there's the early majority. And the early majority is kind of like, you know, the smart, reasonable person.

00:19:11 Speaker_01
And then you get to late majority and then the laggards, which is like your mom who still has a newspaper subscription and whatever else, AOL email address.

00:19:21 Speaker_02
My mom does, actually. And so I would say I'm early adopter. Sometimes I'm the innovator for some of these things. And I think what's going to happen, based off of my pattern, is I think A lot of these things are one-off stuff.

00:19:39 Speaker_02
So I have tested so many different blood work companies, just because they're the latest and greatest, and it's exciting to try something new. In general, I've not had a huge amount of repeat purchase for many of them.

00:19:53 Speaker_02
For some of them, I've... For example, do you remember Forward Health? Mm-hmm. Something like that, I was like, Oh, I'm actually in... Or remember One Medical, which is popular now? I've been a paying customer of theirs for 5 years.

00:20:07 Speaker_02
So some of them, I become recurring customers. But I love trying new stuff. What I think is going to happen is now, it's shifting to now the one past the early adopters, they are now open to trying this stuff.

00:20:19 Speaker_02
And so I think getting a waitlist, I actually think it's less challenging than it appears. But making it so you come back every year is really, really hard.

00:20:28 Speaker_02
And it's going to be interesting to see who can pull that off because I've done the Pernod Vos, I've done Inside Tracker? Yeah. I've done everything and they're awesome.

00:20:39 Speaker_02
It's just a matter of which ones do I rely on every quarter or every year as opposed to, I just found some new drug and I just want to stick it in my body this one time just to see what's up and I'll never touch it ever again.

00:20:50 Speaker_02
There's a lot of people like me who do that, by the way.

00:20:54 Speaker_01
Yeah, you're on the fitness and health side, I would say you're in the freaks and geeks category, right? You were telling me about like, dude, I injected this stuff in my butt and I don't have cravings anymore.

00:21:04 Speaker_01
And basically you were talking about Ozempic before Ozempic had like a brand name. You're like, I read about it on a forum and it's amazing. I don't eat candy anymore. This is going to change the world.

00:21:13 Speaker_02
I think I told you about that in 21. I think it was summer of 21 or something like that, maybe 22.

00:21:22 Speaker_02
And I remember telling you, I was like, when I put this stuff in my body, it feels like people who have alcohol and addiction issues, I think that's going to go away. And then actually, last week, my friend Jason went to a conference and the CEO of

00:21:40 Speaker_02
Eli Lilly, I think it is, the maker of one of the semi-glutide or Ozepic competitors, he announced that it has been officially approved for alcoholics. So I do put weird shit in my body just to see what's up.

00:21:54 Speaker_02
And I actually texted you eight months ago, I think. And I said, this new one... I forget what I called it. It started with a T. And I was like, this one. This is going to be the one. What was that called?

00:22:03 Speaker_01
Yeah, I remember thinking I should buy Eli Lilly stock when you told me that, because I was like, who makes this? And I'm in. I learned my lesson the first time. Ignore, like, kind of writing off your weird health experiments.

00:22:14 Speaker_01
And I was like, OK, I'll just blindly follow this. But Eli Lilly is already a $750 billion company. So I was like, OK, I don't know how much, like, upside is left on that.

00:22:22 Speaker_01
Like, even if it became a $2 trillion company, it's like, what am I really thinking is going to happen here with this thing? So, you know, I think I missed that. But if you look at like a five year span,

00:22:33 Speaker_01
Eli Lilly is up 10x almost in the five-year span, 8x.

00:22:42 Speaker_02
So, I'm obsessed with being transparent about money, particularly with ultra high net worth people. The reason being is that there's not a lot of information on this demographic.

00:22:50 Speaker_02
And so, because I own Hampton, which is a community for founders, I have access to thousands of young and incredibly high net worth people. We have people worth hundreds of millions and sometimes billions of dollars inside of Hampton.

00:23:01 Speaker_02
And so, every year, we do this thing called the Hampton Wealth Report where we survey over a thousand entrepreneurs and we ask them all types of information about their personal finances.

00:23:10 Speaker_02
We ask them about how they're investing their money, what their portfolio looks like. We ask them about their monthly spend habits.

00:23:16 Speaker_02
We ask them how they've set up their estate, how much money they're going to leave to charity, how much money they keep in cash, how much money they're paying themselves from their businesses.

00:23:23 Speaker_02
Basically, every question that you want to ask a rich person, we went and we do it for you and we do it with hundreds and hundreds of people. So, if you want to check out the report, it's called the Hampton Wealth Report.

00:23:34 Speaker_02
Just go to joinhampton.com, click our menu, and you're going to see a section called Reports, and you're going to see it all right there. It's very easy. So again, it's called the Hampton Wealth Report.

00:23:43 Speaker_02
Go to joinhampton.com, click the menu, and then click the Report button, and let me know what you think. Do you do any health stuff today that you think... Doesn't it show? Thank you. The sentence was not ending, do you do any health stuff?

00:24:03 Speaker_02
Do you do any health stuff today that you... Are you trying to die? Do you do any health stuff today that you think is considered a freak and will one day be the norm?

00:24:15 Speaker_01
Yeah, I do two things. I don't think these are like in the freak category. I guess they are. If I took a population of a thousand people and I said how many people are doing this, I think the number would probably be zero.

00:24:25 Speaker_01
Even if I went to a CrossFit type of like health community, thousand people and I said, who's doing what I'm doing? I think the number is zero.

00:24:34 Speaker_01
You, I think, have done one of these things, but there's basically two things I do on a daily basis and have been doing now for probably two years. The first is breathwork every morning.

00:24:48 Speaker_02
Yeah, that's awesome.

00:24:50 Speaker_01
So I do breathwork every morning. It only takes me six to 10 minutes. I use the Othership app. It's the best breathwork app. I think you might've invested, I invested too, but this is not a shill. I don't even think the app is their product anymore.

00:25:01 Speaker_01
Like the app is like their side thing. They have like physical locations in New York and stuff, but their app is so good for breathwork. So I do that. The second thing I do is I work out, but I don't do what most people do when they work out.

00:25:14 Speaker_01
So, you know, I would say conventional workouts are either cardio or weightlifting. And then some people will do like a yoga, Pilates, something that's flexibility, pliability based.

00:25:27 Speaker_01
And my trainer got really into something and I'm into whatever he's into because he's my trainer for life. And he got really into something called functional patterns. It's basically a style of training that I think the way to describe it would be

00:25:41 Speaker_02
Like it helps you pick up a baby when you're old, right?

00:25:43 Speaker_01
Where it's like- Yeah, it's like, so it's based around core movements. So like, if you like sport, this will make a lot of sense to you.

00:25:50 Speaker_01
If you don't like sport, if you're just used to going to the gym and trying to get a pump, then this might not make a lot of sense to you.

00:25:54 Speaker_01
But like, if you play any sport, baseball, tennis, basketball, whatever it is, like the core movement in all of the sports is like, let's say throwing. It's a twist motion of your body.

00:26:04 Speaker_02
Yeah, it's not like a squat or a bench press where it's a linear lift weight up. Yeah, I understand.

00:26:10 Speaker_01
Love the pronunciation of linear there. That was awesome. That was like European.

00:26:16 Speaker_02
Yeah, I also call it personal finance.

00:26:19 Speaker_01
Exactly. So the colors of this are. So, so yeah, so if you go to a gym, everything is usually static, it's rigid, or even if it's like a dynamic movement, it's very rarely involves like torque.

00:26:31 Speaker_01
And if you do that wrong, obviously you can get really hurt, but doing it right matters. Functional patterns is based around moving in like the four kind of core movements.

00:26:39 Speaker_01
So run or sprint, throw, which is a twisting motion, jump, and then I don't know, I think it's just like walk, like your gait. And so like, I would literally, like my workout when I go downstairs is not to like, I go to my gym and it's not,

00:26:56 Speaker_01
like some like Barry's bootcamp music blasting, like go, go, go, push, push, push. It'll literally be like, all right, let's practice our gait. And it's like, are you putting the right amount of weight on your big toe? How's your weight shift?

00:27:08 Speaker_01
Let's look at your ankle mobility here. Let's try to get strong in this position. It's like things that don't even look like you're doing a workout. It looks like you're rehabbing from an injury, but it's an injury you never had.

00:27:17 Speaker_01
It's like to prevent all your injuries. And so I do it, my mom does it, he trains NBA players with this. It's that type of training where it's very much for sport and it's to prevent disease and breakages in your body.

00:27:35 Speaker_01
It's a weird, it's a weird style of training.

00:27:37 Speaker_02
But that's something that I do, you know, four times a week, basically, mine, mine are, I think that in 15 years, we're gonna look at Whole Foods, sort of like a discount grocer, where it's like, you know, however, you look at like Kroger, Safeway, wherever your regional like normie brand is, that's what Whole Foods is going to be, I think that people are gonna be like, they're gonna think it's nonsense.

00:28:00 Speaker_02
And they're gonna instead, they're gonna want to buy their meat locally.

00:28:03 Speaker_01
So I think that because It's marketing smoke and mirrors or it's just not the top of the top. There is there's no more levels above that. Which one is it? Is it that it's not what they say it is?

00:28:12 Speaker_01
It's kind of like it's just a marketing stick or there's even better.

00:28:17 Speaker_02
It's not what they say it is. And also. because they were the first popular health food store, we still hold them with high prestige. But in reality, I don't think they're that high prestige.

00:28:29 Speaker_02
I think maybe it's a lot more expensive than other alternatives. But I'm not convinced that it's actually significantly different than anything else. And I... What makes you say that?

00:28:37 Speaker_02
Because if you go and look at the ingredients of the hot food bar, so if you go to the hot food bar and look at the ingredients, it's shit. It's not good. They got all types of crap in those ingredients. And that, to me, is like a signal.

00:28:49 Speaker_02
That's a canary in a coal mine type of vibe. Gotcha. And I also, when you look at the meat... So when you look at the meat... So I tend to buy... During the summertime, I have a farmer's market across the street from my house.

00:29:00 Speaker_02
So I tend to buy my meat there. And the chickens are bright yellow. Have you ever seen a chicken from a farm that you get?

00:29:08 Speaker_01
No. I've seen eggs. Eggs look different. But they look way different.

00:29:11 Speaker_02
They look way different. They look way different. It's like a bright yellow. Honestly, it's kind of gross if you're not used to seeing it. And so all the foods have way more color in them.

00:29:21 Speaker_02
And you go to Whole Foods, and it's kind of weird to think that a company as big as Amazon can somehow get lots and lots and lots of fresh, healthy stuff. Isn't it fucking insane how in Connecticut in December, I can still get a strawberry?

00:29:38 Speaker_02
That's ridiculous when you think about that supply chain. And there's no way that you could do that, in my opinion, in some type of safe way. It's better to do local, in-season type of thing.

00:29:47 Speaker_02
And I think local meat in particular is going to be a huge trend in the next 15 years. You're seeing it a little bit. There's a lot of people in Austin who I know that were yuppie types, not rednecks or farmers, and they would buy whole cows.

00:30:00 Speaker_02
and you'd store it in your freezer. And I think that will be more common soon. Do you agree or disagree?

00:30:05 Speaker_01
I do agree with that, because you're right. When I think about the freaks and geeks in my life, a lot of them already do that. It's like, they have a favorite ranch. It's like, where do you get your meat? And I was like, the store.

00:30:15 Speaker_01
What are you talking about? I don't have farms on speed dial. I don't have a personal relationship with a ranch, but they do. And they'll open up their freezer, and there's all these frozen steaks, basically, that they have.

00:30:28 Speaker_02
Yeah, you spend $1,000, and you get a year's worth of beef.

00:30:32 Speaker_01
Right. So, like, I don't know and understand that.

00:30:35 Speaker_01
I also, I don't know if this is true or this was just a one-off thing, but, like, aren't farmers markets, like, I've read something that farmers markets got in trouble because the, they looked into where they were getting the stuff and it wasn't, like, from a farm.

00:30:48 Speaker_01
It was, like, they were taking this, the safely rejects and, like, stuff that was about to expire and just selling it at the farmers market as, like, ooh, like, this is, This is, you know, straight farm to table or whatever.

00:30:57 Speaker_01
So I don't know how much I trust, like, you know, even my local farmer's market. That's the problem with all food.

00:31:02 Speaker_02
Yeah, and I agree with that.

00:31:03 Speaker_01
What do you trust, you know?

00:31:04 Speaker_02
Yeah, my sister one time went to Ghana for some trip, and she came back with this souvenir that she bought from some kids on the street, thinking they'd made it, and it said Made in China on the back.

00:31:14 Speaker_02
And so that's basically what this little lady selling chicken at my farmer's market might be doing. So yeah, that definitely could be a thing.

00:31:21 Speaker_02
I think another thing is that in the future, I think a lot of people are going to have plants in their homes way more than they do now. I think plants are going to be a lot more popular because it keeps the air clean.

00:31:31 Speaker_02
And I think one of the things in 20, 30 years, we're going to look back and be like, you had dirty ass air in your house all the time. That's probably why you felt sick all the time. I think that

00:31:40 Speaker_02
Here's one natural fiber clothes, that's going to make a big comeback. So there's one company called Riker r y k er, I don't know these guys, I just think it's cool.

00:31:50 Speaker_02
They make all cotton workout gear, workout gear in particular, oftentimes you want like some type of sweat absorbing stretchy material. Typically, that's not natural fibers.

00:32:01 Speaker_02
And so a lot of people are wearing shorts and shirts and underwear that has plastic in it. and has forever chemicals in it.

00:32:08 Speaker_02
And I think that natural fiber clothing is going to be a lot more in fashion in the next 10 to 20 years because of what we're going to learn about forever chemicals and plastic and foods.

00:32:19 Speaker_02
And then the last one is one use plastics, I think will make a decrease. I think that it's weird how much bottled water we drink. And so those are some of my predictions. But the cotton clothing

00:32:31 Speaker_02
I would bet a lot that that will be a very popular trend in the next 20 years, a health trend.

00:32:37 Speaker_01
Is there like a trade off like quality price? What's the trade off here?

00:32:41 Speaker_02
Yeah, like, look, the reason why Lululemon is dope is because when you put on a Lululemon pair of shorts, and it has that nice stretchy feel. And when you stretch it, it goes right back to how it's supposed to be. That is a man-made material.

00:32:55 Speaker_02
So it's good in that sense. It's probably cheaper as well. Natural fibers, I think, are probably more expensive. And have you ever had a sweater that you wear a bunch and it starts losing shape? Yeah.

00:33:07 Speaker_02
That doesn't happen with what I call a swishy material. What's the rainwater-resistant material for a rain jacket? That shit doesn't happen with that. right.

00:33:16 Speaker_02
So that there is a trade off is that like some of these man made stuff are definitely more convenient or are better performing. That's why they call like, like performance wear, whatever performance wear.

00:33:25 Speaker_02
Yeah, it's because it is like better performance. Right. And so there is Yeah, there is a trade off. But I do think it's gonna be more popular. Riker is actually the only company I found that is making somewhat interesting, non toxic workout gear.

00:33:38 Speaker_02
But that's like an interesting. It's an interesting angle for a company like that to get started in.

00:33:43 Speaker_01
Right, right. Okay, fascinating. Do we want to wrap it there? I feel inspired to be a healthier, better local eating man machine.

00:33:54 Speaker_02
Dude, local eating is great, man. It's great. I got a nice old Russian lady who makes great cheese. You need some cheese? I got a lady. It's fantastic.

00:34:03 Speaker_01
Yeah, I kind of want to have a guy or a gal for every food that I eat. It's like I have a hummus lady. I got a chicken guy. That seems like my future to have that.

00:34:34 Speaker_02
Hey everyone, a quick break. My favorite podcast guest on My First Million is Dharmesh. Dharmesh founded HubSpot. He's a billionaire. He's one of my favorite entrepreneurs on earth.

00:34:43 Speaker_02
And on one of our podcasts recently, he said the most valuable skill that anyone could have when it comes to making money in business is copywriting. And when I say copywriting, what I mean is writing words that get people to take action.

00:34:56 Speaker_02
And I agree, by the way. I learned how to be a copywriter in my 20s. It completely changed my life. I ended up starting and selling a company for tens of millions of dollars and copywriting was the skill that made all of that happen.

00:35:07 Speaker_02
And the way that I learned how to copyright is by using a technique called copywork, which is basically taking the best sales letters and I would write it word for word and I would make notes as to why each phrase was impactful and effective.

00:35:19 Speaker_02
And a lot of people have been asking me about copywork. So, I decided to make a whole program for it. It's called CopyThat. CopyThat.com. It's only like $120 and it's a simple, fast, easy way to improve your copywriting.

00:35:31 Speaker_02
And so, if you're interested, you need to check it out. It's called CopyThat. You can check it out at CopyThat.com.